内容简介
"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
作者简介
Professor Pervez Ghauri teaches Marketing at UMIST.--This text refers to the Paperback edition.
| 出版社 | McGraw Hill Higher Education |
|---|---|
| 作者 | Philip R. Cateora |