内容简介
With over 300 full-color photos on 176 pages, Store Presentation & Designshowcases the very best in store visual merchandising...demonstrating how thecreative use of design, architecture, lighting, fixturing, and merchandisepresentation and display can turn selling space into sales.This book illustrates how store design, visual merchandising, and displayhave become closely inter-related and keeps you abreast of the latest trendsin new materials, fixturing, lighting, interior design, store layout, propsand signage. Learn why the store itself is the most influentialsalesperson... it 's the store's design and displays that showcase themerchandise, project the store's image, entice the customer to buy, andcreate a customer's most lasting impression.
Store Presentation & Design is a treasure trove of ideas that you will referto time and again.
176 pages8 1/2" x 11"300 color photos1-58471-035-7
| 出版社 | Visual Reference Publications |
|---|---|
| 作者 | Retail Design and Visual Presentation |