The End of Fashion: How Marketing Changed the Clothing Business Forever (平装) 0060958200

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them.Indeed, one need look no further than the Gap to see proof of this.In The End of Fashion, Wall Street Journal reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, and licensing to image making and financing.Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute couture that sent Isaac Mizrahi's business spiraling.

"The End of Fashion rips into the seamy underbelly of a world where marketing is king, and often the emperor has no clothes." -- Vanity Fair "A fascinating read for anyone who lives the industry, its players, or clothing itself." -- The Boston Globe "Agins has a gift for bringing the business of fasion to life. . . . It may indeed be the end of fashion, but Agins makes it an entertaining ride."-- Newsweek "Fast reading and surgically precise.The hottest business book at the start of the millennium.The End of Fashion should be required reading for everyone in our industry." -- Bud Konheim, CEO, Nicole Miller Ltd. "Teri Agins is one of the most influential and well-respected reporters in the industry of fashion and all its facets.The End of Fashion is a watershedbook which has pioneered a new realm of what fashion means to people. This is landmark book which reveals the complexities inside fashion in an original and entertaining way.-- Andre Leon Talley, editor at large, Vogue It ought to be required reading for peoople who think they might like to be clothing designers. -- --New York Times It ought to be required reading for peoople who think they might like to be clothing designers. -- New York Times No other writer has the combined wit, style, sources, and fashion industry savvy to match the Wall Street Journal's Teri Agins, and it's all on display in The End of Fashion. The depth of reporting makes this essential reading not just for "fashionistas," but anyone interested in how business really works-or fails-in this dizzying world of art, culture, entertainment, and finance.-- James B. Stewart, author of Den of Thieves and Blood Sport [The End of Fashion] will have old-school fashionistas weeping into their Ferragamo scarves. -- --Entertainment Weekly [The End of Fashion] will have old-school fashionistas weeping into their Ferragamo scarves. -- Entertainment Weekly ?[The End of Fashion] will have old-school fashionistas weeping into their Ferragamo scarves.? -- --Entertainment Weekly Teri Agins has covered the fashion business at The Wall Street Journal for ten years and lives in New York City. This is her first book.

出版社	Harper Paperbacks
作者	Teri Agins