Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules (精装) 0470276878

在线阅读本书 Game–Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business modelthe real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

Praise for Game-Changing Strategies

"This is the most exciting book I have read in years!Clearly written and crammed with interesting ideas that are brought to life with real-company examples, Game-Changing Strategies will change the way managers approach strategy-making in their organizations.Should be required reading for top executives and anyone interested in business-model innovation." —Peter Schou, founder and former CEO, Lån & Spar Bank A/S, Denmark; administrator and director, Lån & Spar Fond

"Costas Markides really understands what it takes to innovate in a large corporation. This clear-eyed analysis cuts through the complexity that has muddied our understanding of strategic innovation, then does what so few other books on the topic have done: it provides practical guidance on how to implement the change. Academics will admire it for the powerful concepts, but executives will devour it for the practical insights. This is not a book for the corporate library; it belongs on the desk of any serious manager—and within easy reach." —Christopher A. Bartlett, Thomas Casserly Professor of Business Administration, Emeritus, Har

出版社	Jossey-Bass
作者	Constantinos C. Markides