Writing That Works, 3e: How to Communicate Effectively in Business (平装) 0060956437

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to inprove anything you write:

Presentations that move ideas and actionMemos and letters that get things donePlans and reports that make things happenFund-raising and sales letters that produce resultsResumes and letters thar lead to interviewsSpeeches that make a point Clear, concise communications that make the right point will launchyour career or business to new heights. -- Robert Seelert, Chairman, Saatchi & Saatchi PLC In advertising, the challenge is to find the one simple,inspired thought... This book helps all of us... -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc. Roman and Raphaelson offer an abundance of practical tips forhelping your written and oral communications... -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc.Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards.

出版社	Collins Reference
作者	Kenneth Roman