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Ever wondered what it's like to get people to do whatever you want, whenever you want?We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?No, it's the art of persuasion and you can learn it too.We all rely heavily on our persuasive powers every day - whether you are trying to get people to agree with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be.Persuasion is key to personal and managerial success.Whether it's in your professional or your personal life, so much of your success in persuasion is down to a combination of self-assesment and situational assessment - being aware of what's going on inside you and being aware of what's happening around you. And the good news is that there are a set of golden behavioural rules that will boost your persuasive powers and get a positive result for you with increased regularity.Based on years of analysing the behaviours and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion the ultimate way to achieve success in work and life."This book should be on every individuals bookshelf!"Sir John Harvey JonesA rare 'self-help' book - marvellously readable and fun. Hugely to be recommended.Jilly Cooper An indispensable handbook for all of us who need to get other people to do what we want.Sir Antony Jay, co-creator and writer of BBC's Yes Minister Persuaded? We were. Buy it. Management Todaymagazine (voted "best of its kind")
专业书评
From the Back Cover
Ever wondered what it’s like to get people to do whatever you want, whenever you want?
We all know people who are incredibly persuasive. With effortless charm, they manage to somehow gain our trust, interest and support, time and time again. Is it a gift they are born with? Is it all an illusion?
No, it’s the art of persuasion and you can learn it too.
Based on years of analysing the behaviours and mind-sets of the most persuasive people around, Persuasion gives you the magic formula to master the power of persuasion – the ultimate way to achieve success in work and life.
A rare 'self-help' book - marvellously readable and fun. Hugely to be recommended.
Jilly Cooper
An indispensable handbook for all of us who need to get other people to do what we want.
Sir Antony Jay, co-creator and writer of BBC's Yes Minister
Persuaded? We were. Buy it.
Management Today magazine (voted "best of its kind")
作者简介
James Borg is a practising work psychologist and business consultant. He became interested in magic and 'mind-reading' at the age of 9 and subsequently was - a few years later - admitted as one of the youngest-ever members of the Magic Circle. He reveals in Persuasion that there is a lot we can learn from magician's tricks to help us gain persuasive powers to use in work and life.
目录
Foreword by Sir John Harvey-Jones MBEPublisher's acknowledgementsAuthor's acknowledgementsIntroduction1The power of persuasion:How empathy and sincerity work wonders for you2Being a good listener:Why listening is so crucial3Attention please:Keeping attention where you want it4Mind your body language:How to read non-verbal signals from others and send out the right ones5Memory magic:The impact of good recall and simple tips to improve your memory6Make words work for youthe power of psycholinguistics:Success can depend on saying the right thing at the right time7Telephone telepathy:Learn to use the telephone to your best advantage and read situations better8Negotiating for mutual benefit:Understand the psychology involved, to achieve the best possible result9'Difficult' people (and their behaviour)Who are they?10The personality spectrum:How to identify successfully and deal with different 'types'Appendix: Coffee break answersAfterword
| 出版社 | Financial Times Management |
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| 作者 | James Borg |
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