《西方出版概况》（Highlights in Western Publishing）重点介绍了当今西方主要发达国家出版产业的现状和发展趋势，包括政策与管理、组织机构与改革、教育模式与科研方法、人才市场的挑战与机遇、国际化与区域化的关系、出版物品位与国家历史和现实的渊源等方面的内容。此外还简要概述了重大事件如造纸、印刷术、网络技术、战争与动乱对出版业的影响以及出版对国家和社会生活的重大作用。
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《西方出版概况》：北京市高等教育精品教材立项项目 目录
Chapter 1 Book Publishing Past, Present, and Future
Chapter 2 Types of Books
Chapter 3 Too Many Books: The Glut of the Good Life
Chapter 4 Publishers and Their Magazines
Chapter 5 An Overview of Magazine Publishing
Chapter 6 An Overview of Publishing in the Digital Age
Chapter 7 An Overview of Publishing in the United Kingdom
Chapter 8 An Overview of the Publishing Industry in Germany
Chapter 9 An Overview of Publishing in France
Chapter 10 Education for Publishing
Chapter 11 Internationalizing the World's Media
Chapter 12 Research in the Print Media 序言
这套出版贸易英语系列教材从策划、选材、编写到交稿付梓已历时五个春秋，在此期间有相当一部分内容已成为我院英语专业的必修课教材，也作为国家新闻出版总署教育培训中心英语学习班讲义试用，而且还将继续使用。这种教学实践是检验我们编写工作的试金石，开阔了我们的思路，丰富了我们的素材，增添了我们的信心。
本系列教材所冠名的出版贸易包括出版物贸易和版权贸易，前者属于有形贸易，后者属于无形贸易，从国家之间的经济关系来讲是世界贸易的一个组成部分。做任何商品贸易都需要掌握其属性和功能，其历史渊源和未来走向，其商业价值和潜在的市场，其贸易规则和法律条文。
出版贸易涉及到出版的方方面面，包括历史沿革、当今趋势、选题策划、版面设计、版权法律、读者心理、市场预测、审美视角等等，这其中固然涵盖出版贸易作为知识文化产品贸易所具有的特殊属性。 文摘
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The lesson should be clear：if publishers are to survive and make a profit，they must consider the potential market that the Chain bookstores represent when making decisions about what to publish and what not to publish．It is not unreasonable to assume that publishers will attempt to publish as much as possible that will sell to this market．nor is it unreasonable to predict that given“bottom-line”pressures，many publishers will consider the chains needs the standards by which they decide what to publish．If this happens，librarians' options for purchasing books of all kinds to build strong collections will become increasingly limited． Interestingly enough，the situation seems to be just the reverse among wholesalers, even though they，too，are a very large market for publishers' wares．The two largest wholesalers are Baker Taylor．which traditionally has sold primarily to libraries，and Ingram Books，which began as a wholesaler to the retail book trade but has increasingly wooed the library market in recent years．Whether or not this serves as a counter-influence to the chains' impact on Publishers remains to be seen．
| ISBN | 9787215056602 |
|---|---|
| 出版社 | 河南人民出版社 |
| 作者 | 王艳 |
| 尺寸 | 16 |