《西方出版物市场营销》（Western Marketing for Publications）重点介绍了当今英、美等国的出版物市场营销的理论与实践，包括图书出版经济学、图书贸易、出版物市场营销、网上图书销售，以及未来出版业的发展趋势等。最后，编者还收录了英美两国最近的一些关于图书销售方面的重要新闻报道。
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《西方出版物市场营销》：北京市高等教育精品教材立项项目 目录
Chapter 1 The Economics of Book Publishing
Chapter 2 Book Trade
Chapter 3 Marketing in Publishing: Planning for Effective Promotion
Chapter 4 A New Print Economy
Chapter 5 Online Bookselling
Chapter 6 Marketing Practices and Procedures
Chapter 7 Chips and Change
Chapter 8 The Personal Touch
Chapter 9 US Bookselling News
Chapter 10 UK Bookselling News 序言
这套出版贸易英语系列教材从策划、选材、编写到交稿付梓已历时五个春秋，在此期间有相当一部分内容已成为我院英语专业的必修课教材，也作为国家新闻出版总署教育培训中心英语学习班讲义试用，而且还将继续使用。这种教学实践是检验我们编写工作的试金石，开阔了我们的思路，丰富了我们的素材，增添了我们的信心。
本系列教材所冠名的出版贸易包括出版物贸易和版权贸易，前者属于有形贸易，后者属于无形贸易，从国家之间的经济关系来讲是世界贸易的一个组成部分。做任何商品贸易都需要掌握其属性和功能，其历史渊源和未来走向，其商业价值和潜在的市场，其贸易规则和法律条文。
出版贸易涉及到出版的方方面面，包括历史沿革、当今趋势、选题策划、版面设计、版权法律、读者心理、市场预测、审美视角等等，这其中固然涵盖出版贸易作为知识文化产品贸易所具有的特殊属性。 文摘
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Selling books overseas offers access to a larger market than are available by concentrating purely on home sales.(The US, with a much larger domestic market, exports only around 5 percent of titles published.) Some overseas markets offer the additional advantage that they are expanding far more rapidly than any similar publishing opportunities in the UK; for example, the ELT market. The large international companies are now truly global, selling and distributing their rifles throughout the world via a comprehensive network that reaches from Aberdeen to Auckland.
Trade discounts on exported titles tend to be higher and payment periods longer (60 - 180 days from the date of invoice depending on the shipping time), but the customer generally pays carriage.
Royalties paid to authors on overseas sales are lower than those paid on home sales; the percentage paid is commonly paid based on actual receipts after discount, not on a title's selling price.
| ISBN | 9787215056572 |
|---|---|
| 出版社 | 河南人民出版社 |
| 作者 | 孙边旗 |
| 尺寸 | 16 |