Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change [平装] 159240507X

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING. "Exploiting Chaos is a rousing battle cry for the kind of creative, risky thinking that is most needed in times of change and disorder. Whether you're a CEO trying to stay ahead of the curve, a daydreaming teenager, or a wannabe trailblazer, this bold guide is the shake-up you need to check your assumptions, get inspired, and turn business-as-usual totally upside down." -- Daniel H. Pink, author of A Whole New Mindand The Adventures of Johnny Bunko "Jeremy is a walking, talking, breathing trend, a living example of what happens when you take your own advice. With his ideas, you might catch an ideavirus." -Seth Godin, author of Tribes "Rebellious and seductive, EXPLOITING CHAOS is a love potion for relentlessly creative souls looking to break boundaries, ignite customer passion and start a revolution." -Kevin Roberts, CEO of Saatchi & Saatchi, Author of Lovemarks "EXPLOITING CHAOS is the quintessential road map for all those who seek opportunity in times ofchange.Gutsche vividly explores howremarkable companies have risen from chaos, and he provides a toolkit that managers can use to foster a culture of innovation, create great products and services, and change the world." -Guy Kawasaki, Co-founder of AllTop, Author of Reality Check "Trendspotting is art and science and Jeremy has mastered both in Exploiting Chaos, the cutting edge as we contemplate what's next for brands, commerce, and consumerism." -Marian Salzman, Futurist, Author, CMO of Porter Novelli "Jeremy Gutsche has always been a trend guru, with his finger on the pulse of what's hot, hip and absolutely worth talking about. With Exploiting Chaos he's written a trend-setting tome of innovation that's a pleasure to flip through and even more fun to actually read cover to cover.Not surprisingly, it's hot, hip and absolutely worth talking about." -Dave Balter, CEO BzzAgent, Author of The Word of Mouth Manual "With its visual design and cutting edge ideas, Exploiting Chaos represents the future of business books.Jeremy captures a new way of thinking for anyone looking to hit on the next big thing." --Amber Mac, TV Host, Tech Journalist, Cewebrity "Visually spectacular and engaging." -John Battelle, cofounder of WIRED and BoingBoing, founder of Federated Media "Love the book--best book on innovation I've read and I get 10 a week." --John Jantsch, Author of Duct Tape Marketing "I read it from cover to cover, but believe that even good skim will have you reaching for a blank piece of paper and pen or a fresh Word document. Get yourself a copy of Exploiting Chaos. It could be the difference going forward." --Jack Covert, Founder of 800 CEO Read "Chicken Soup for the Confused Executive's Soul." --The Toronto Star "The book is a quick read, with lots of graphics, oversized headlines on each page, and memorable quotes." --BusinessWeek Article / 24 Page Exploiting Chaos Slideshow "What a great installment...a quick, easy read with tons of insightful facts." --CityTV "Gutsche has just released Exploiting Chaos, a book that is, in a word, stunning. And it would be stunning if it didn't become an instant bestseller and classic, and catapult its young author onto the current guru pantheon alongside trend spotters and commentators like Wired editor Chris Anderson and pop sociologist Malcolm Gladwell." -TORO Magazine Jeremy Gutsche, MBA, CFA, is an innovation expert, host of Trend Hunter TV, one of North America's most requested keynote speakers, and the founder of TrendHunter.com, the world's largest network for trend spotting and innovation, boasting an audience of roughly 10 million monthly views. Routinely sourced by the media, Jeremy's broad appeal ranges from The Economist and The Financial Times to Entertainment Tonight and FOX News. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by The Globe and Mail and "on the forefront of cool" by MTV.

出版社	Gotham
作者	Jeremy Gutsche