G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.
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"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion-not confrontation-to achieve goals."
-U.S. News & World Report作者简介
G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at Wharton and author of the award-winning Bargaining for Advantage: Negotiation Strategies for Reasonable People.
Mario Moussa teaches at the Wharton School and is a principal of CFAR Inc., a management consulting firm, where he counsels clients on organizational change, negotiation, and persuasion. The authors co-direct the Wharton Strategic Persuasion Workshop.
| 出版社 | Penguin |
|---|---|
| 作者 | G. Richard Shell |