《中国国有饭店的转型与变革研究(英文版)》内容简介：In 1979 China started the policy of reform and opening-up. During thesethirty years of development, the tourism industry has gained valuable experiences in all phases of modernization, industrialization and marketization.However, in the early years, the real focus of the policy was to earn hard currency from the inbound tourists. Today a new strategy has been initiated to develop the three main tourist markets——inbound, outbound and do mesticmarkets. In the early stages, the tourism management organizations integrated the needs of both the government authorities and the private entrepreneurs.The current situation is that tourism associations and commercial enterprisescooperate under the supervision of the government authorities. In the earlyyears, the tourism operations were labor intensive with management mainlybased on experience.
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《中国国有饭店的转型与变革研究(英文版)》是中国旅游学术推广文丛之一。 作者简介
Professor Dai Bin （戴斌）， has a Ph.D. in economics and currently serves both as the President of Beijing Hospitality Institute and President of the China Tourism Academy. Inaddition to supervising master students at Beijing International Studies University and PhD candidates at Huaqiao University, Dr. Dai works as the chief editor of Tourism Management, editor of China Tourist Hotels and is on the editorial board of the Tourism Journal.
His research mainly covers tourism enterprise management and tourism industry economics. Dr. Dai has published more than 270 research papers and more than 20monographs, textbooks and translations. He has also managed more than 50 tourism projects for the government and commercial organizations and has given over 370speeches regarding tourism study throughout China.
Professor Wang Xiangning （王向宁）， currently works at Beijing International Studies University. She supervises master students at BISU. Her main areas of research are English language education, interpretation,translation and tourism management. She has authoredmore than 10 textbooks and translation works and managed more than 10 research projects. In 2006, the Beijing Municipal Education Committee awarded her the honor of"Beijing Best University Teacher". 目录
Chapter 1 Introduction
l. Research Background
2. Theoretical Framework and Methodology
3. Research Structure and Major Findings
Chapter 2 China's State-owned Hotel Industry in the Market-oriented Reform Course
l. State-owned Hotels: Analysis on Initial Situation under a Threedimension Structure
2. The Logical Course of SOHs' Market-oriented Reforms
3. History of SOHs' Market-oriented Reform Course
4. Evolution of SOHs' Target in the Market Process
5. The Culture and Economic Impact of SOHs
Chapter 3 Environment Analysis on China's State-owned Hotel Development
1. Trends and Influences of Institutional Environment
2. Changes and Influences of Market Environment and Industrial Relations
3. A Survey of Employees on Their Orientation towards Reform
Chapter 4 State-owned Hotel Transformation: Model and Theoretical Framework
1. Initial Target Defining of State-owned Hotels from the Viewpoint of Contributing Factors
2. Motivation Mechanism of State-owned Hotels Transformation from the
Viewpoint of Environmental Changes
3. The Nature and Objectives of State-owned Hotel Transformation
4. Analysis on Macro-Approaches to State-owned Hotel Transformation "
Chapter 5 A Comparative Study on the International State-owned Hotel Transformations
1. Process of Hospitality Industry Development in DevelopedCountries and Areas
2. Transition, Transformation and Reformation of Hotels in Developing Countries
3. Analysis on Developing Features and Supporting Factors of Internationa Hotel Groups "
Chapter 6 A Theory and Transformation of Domestic State-owned Hotels
l. Industrial Fluctuation Theory in Institutional Transformation of State-owned Hotels
2. A Study on Transformation Model Involving Property Right Transition
3. A Study on Transformation Model without Property Right
Chapter 7 Institutional Innovation in China's State-owned Hotel Transformation
1. A Study on Property Right Arrangement and Innovation of State-owned Hotels
2. Corporate Governance and Innovation of State-owned Hotels
3. A Study on Competitive and Cooperative Framework of State-owned Hotels
Chapter 8 Transformation Tactics of China's State-owned Hotels
Their Organizational Changes
1. Transformation Tactics of Government Reception Hotels
2. Transformation Tactics of Hotels Owned by Giant State-owned Enterprises
3. A Study on Organizational Changes of State-owned Hotels
Chapter 9 Case Study: Transformation of the Dongying Hotel(I)
1. Background
2. The Introduction of Reform Signals
3. Reform Goal and Plan
4. Organizational Development——Behavioral Regulation
Chapter 10 Case Study: Transformation of the Dongying Hotel(Ⅱ)
1. Organizational Transformation——Product Innovation
2. Organizational Transformation——Structural Adjustment
3. Organizational Transformation——Rebuilding the Incentive and ControllingSystem
4. Institutional Transformation to Be Accomplished
Appendix
Appendix 1Questionnaire to State-owned Hotel Leaders
Appendix 2 Questionnaire to Staff in Functional Departments in the
Dongying Hotel
Appendix 3 Questionnaire to Front Office Staff in Dongying Hotel
Acknowledgement 文摘
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The existence of hotel management is based on the social division of labor and the division of labor inside hotels. The nature of it is the coordination, instruction,incentive and restriction of relationships between people through " that harmony in management brings higher productivity, lower cost and higher profits than the harmony in market," " the management of people" also means the study of customers. The Chinese hotel market is in the course of transformation from focusing on inbound tourists to more on domestic tourists. Compared with foreign tourists, there are historical and cultural background differences with domestic tourists in terms of consumption patterns,consumption characteristics and expected value for hotel products. It requires the hotel managers of the 21st century to make efforts to research the consumption patterns of domestic tourists, and commit themselves to the innovation of products, market and hotel organization systems.
However, the emphasis on the management of " people" does not mean that managers should not pay attention to the management of " work". Instead, the management of "work" can be achieved through the management of "people".
During the transfer of management objectives from " work " to " people ",management tools of SOHs are also experiencing a change from " experience" to"rationalism". Only when management acknowledges the scientific management moderat her than relying on the experience of managers can the level of management be improved and can push management into productivity. Hotel management knowledge can be represented through scientific and rational management modes. If we always semphasize that hotel management is an "art" which can only be improved by dependingon the accumulation of a manager's experience, then our level will never reach that of the western countries with a developed tourism industry.
| ISBN | 9787563721726 |
|---|---|
| 出版社 | 旅游教育出版社 |
| 作者 | 戴斌 |
| 尺寸 | 16 |