CNN全球商业报道 [平装] 9787030311078,703031

全书精选43篇商业报道，并分为六大主题板块：全球脉动，介绍全球市场脉动和最新科技产品及趋势等；投资理财,报道重大财经事件和个人投资理财之道以及必备财经知识；企业管理，介绍国内外知名企业经营理念和成功要素；市场营销，收录消费市场现今潮流和推陈出新的营销手法，以及企业于市场上的经营策略；品牌理念，介绍知名品牌的发迹与成长历程，以及品牌的成功经营哲学；商场名人，收录CNN专访全球最具影响力的商业巨头，看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照，除了列出单词和重点短语的解析，还针对财经名词和相关资料进行精讲和补充。希望让读者在学习英语的同时，能充实金融财经知识，掌握商业动态，迈向国际市场。 《STEP BY STEP听懂CNN全球商业报道》精选43篇商业报道，并分为六大主题板块：全球脉动，介绍全球市场脉动和最新科技产品及趋势等；投资理财，报道重大财经事件和个人投资理财之道以及必备财经知识；企业管理，介绍国内外知名企业经营理念和成功要素；市场营销，收录消费市场现今潮流和推陈出新的营销手法，以及企业于市场上的经营策略；品牌理念，介绍知名品牌的发迹与成长历程，以及品牌的成功经营哲学；商场名人，收录CNN专访全球最具影响力的商业巨头，看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照，除了列出单词和重点短语的解析，还针对财经名词和相关资料进行精讲和补充。 前言 光盘使用方法 Global News Are the Desktop's Days Numbered? iPad and Google Chrome Take Aim at the Traditional Computer Interface The Shape of Cars to Come A Look into the Future of Electric Autos and Beyond In Touch Technology Pressure-Sensitive Screens Revolutionize High Tech Interaction H2-Go Eco-Friendly Riversimple Runs on the Power of Hydrogen E-Reader Revolution More Book Lovers Forsake Paaer as the Electronic Medium Takps Off The Cupboard Is Bare A Perfect Storm of Factors Sap World Food Supply Green Screens Sony Paves the Way to More Eco-Friendly Technology Search Wars Microsoft and Yahoo Team to Take on Google Athens on the Brink Understanding the Greek Tragedy Unraveling the Eurozone Investment & Financial Management Tiny Houses Some Homeowners Are Thinkinq Small to Stay Debt-Free Rise of the Zombie Banks Lessons for Defeatina the Financial Livinq Dead from lapan's Lost Decade Is It Inflation or Deflation? Breaking Down the Jargon of an Economic Crisis The Lessons of Lehman Brothers What We Can Learn from the Fall of the Financial Institution Sharing the Blame How All Consumers Played a Role in the Financial Crisis Corporate Management Building the Starbucks Experience A Boardroom Master Class with the Coffee Empire Chairman Howard Schultz Video Game Guru Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto adidas vs..PUMA The Family Footwear Rivalry That Divided a Town Adidas Heavenly Hotel An Eye for Detail Helps Paris' George V Survive Tough Times From Bath Beads to the Boardroom CNN Exclusive Interview with Body Shop Founder Anita Roddick Market & Sales The Faces of Luxury Brands Turn to Celebrity Star Power to Drive Sales Hot Wheels Luxury Cars Showcase the Need for SlJeed at the North American Auto Show Hybrid Wars Toyota and Honda Square Off in Battle for Green Micro-Malls Entrepreneurs Dream Big with Tiny Shops Design Acrobatics Adobe Tries to Outmaneuver Software Rival Microsoft French Thumb Their Noses at Apple iPod Maker Refuses to Sell Music playable on Rival Products McCoffee vs. Starbucks Fast Food Giant Brews a Challenge to the Caffeine Kings Successful Brand Names The Sweet Smell of Success Updating Chanel's Timeless Fragrance No.5 Skirting the Recession Luxury Icon Prada .Survives the Sagging Economy in Style The Master of Cute In the Boardroom with Sanrio CEO Shintaro Tsuji Built for Speed Ducati Takes MotoGP off the Track and onto the Street It's His Bag In the Boardroom with Coach CEO Lew Frankfort Ho-Hum on iPhone Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite? Driven in Style Rolls-Royce Unveils its Phantom Drophead Coupe Business Guru A Meeting of the Minds CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk Business and Energy Say Yum! A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak Computing in the Cloud Google CEO Discusses Competition and Your Digital Future On the Fast Track In the Boardroom with Formula One CEO Bernie Ecclestone Media Master In the Boardroom with Barry Diller 附录：常用财经词汇