Foreign Devils in the Flowery Kingdom [平装] 9889963337

Originally published in 1940, Foreign Devils in the Flowery Kingdom is the first of the CER classics Series. In this book, author Carl Crow recalls his 25 years of adventures and success in Shanghai during the tumultuous early decades of the 20th century.

This 23-chapter book is a tale of East meets West set in the wild and heady days of interwar China. It is an account of how two cultures clashed, bickering over business deals and social norms until they eventually learned to live with each other.

Review "Carl Crow arrived in Shanghai in 1911 and stayed until 1937.During his quarter century sojourn on the China coast he traveled the entire country, reported on most of the major events in China between the would wars, founded China's first Western style advertising agency and made Shanghai his home."

"In Foreign Devils in the Flowery Kingdom, originally published in 1940, Carl recalls his 25 years in China and the lessons he learnt. He was almost unique among foreign commentators in taking the time and effort to understand and appreciate the Chinese and their culture while also providing a vivid portrait of foreign life in Shanghai - a city, which Crow accurately predicted 'will only now live in memories'". --Paul French - author of Carl Crow, a Tough Old China Hand "Carl Crow's experience offers valuable clues on how to be successful in China - and just as importantly, how to remain sane." --James McGregor - author of One Billion Customers.

Carl was a Missouri boy who studied journalism and then pitched up in Shanghai in 1911 to start China's first American-run English-language newspaper, the China Press. He made the paper a success, went to Tokyo and turned another paper into a success before coming back to Shanghai and starting his own advertising agency that made him wealthy and revolutionized advertising in China.

He hung around in Shanghai for 25 years before being chased out by the Japanese in'37. He went back to America and played a key role in running America's wartime propaganda effort in China. Perhaps the most amazing thing about Carl was his "guanxi" -- he was friends with Sun Yat-sen, Chiang Kai-shek, Madame Chiang, Zhou En-lai, a few warlords and just about every prominent foreigner on the China coast between the wars.

ISBN	9889963337
出版社	China Economic Review Publishing Ltd
作者	Carl Crow
尺寸	18开