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《普通高等教育市场营销类系列规划教材:当代营销英语》由大连理工大学出版社出版。
作者简介
作者：邓镝
目录
Part1UnderstandingMarketingTarget第一部分熟悉营销对象
Unit1BeingaNewcomer单元1初入职场
LearningObjectives学习目标
Speaking：MeetingNewColleagues口语：认识新同事
Reading：AnOverviewofMarketing阅读：营销概述6
Writing：Signs写作：标牌
ReviewQuestions复习思考题
Unit2WhyCustomersNoLongerLikeOurToys单元2消费者为何不再喜欢我们的玩具
LearningObjectives学习目标
Speaking：ArrangingaBusinessTrip口语：安排差旅
Reading：UnderstandingConsumers阅读：了解消费者
Writing：Questionnaire写作：调查问卷
ReviewQuestions复习思考题
Unit3HereComesaLargeClient单元3来了一家大客户
LearningObjectives学习目标
Speaking：MeetingClientsattheAirport口语：在机场迎接客户
Reading：UnderstandingBusinessBuyers阅读：了解商业购买者
Writing：MemorandumandNote写作：便笺与便条
ReviewQuestions复习思考题
Part2SeekingMarketingOpportunity第二部分寻找营销机会
Unit4FieldInvestigation单元4实地考察
LearningObjectives学习目标
Speaking：VisitingtheCompany口语：参观公司
Reading：GatheringMarketingInformation阅读：收集营销信息
Writing：BusinessReport写作：商务报告
ReviewQuestions复习思考题
Unit5WeNeedtoKnowChina’sIce—CreamMarket单元5我们需要了解中国的冰淇淋市场
LearningObjectives学习目标
Speaking：DiscussingMarketingEnvironment口语：讨论营销环境
Reading：ThrivingintheMarketingEnvironment阅读：从营销环境中崛起
Writing：VisualAid写作：描述图表
ReviewQuestions复习思考题
Unit6AnOliveBranchfromtheU.K.单元6英国抛来橄榄枝
LearningObjectives学习目标
Speaking：Presentation口语：简报
Reading：STP—BuildingtheRightRelationshipswiththeRightCustomers阅读：STP——与正确的顾客建立正确的关系
Writing：IntentionAgreementonJointVenture写作：合资意向书
ReviewQuestions复习思考题
Part3FormulatingMarketingMix第三部分制定营销策略
Unit7TheIntroductionofNewProducts单元7公司推出新产品
LearningObjectives学习目标
Speaking：DiscussingNewProduct口语：讨论新产品
Reading：FormulatingProductStrategies阅读：制定产品策略
Writing：ProductDescription写作：产品说明书
ReviewQuestions复习思考题
Unit8AttheNegotiatingTable单元8谈判桌前
LearningObjectives学习目标
Speaking：Negotiation口语：谈判
Reading：FormulatingPricingStrategies阅读：制定价格策略
Writing：SalesContractorPurchaseContract写作：买卖合同
ReviewQuestions复习思考题
Unit9TheChildren’sDayIsComing单元9儿童节快到了
LearningObjectives学习目标
Speaking：FestivalPromotion口语：节日促销
Reading：FormulatingPromotionalStrategies阅读：制定促销策略
Writing：Advertisement写作：广告
ReviewQuestions复习思考题
Unit10SmoothiesHittheShelves单元10奶昔产品上架了
LearningObjectives学习目标
Speaking：SelectingMarketingChannels口语：渠道选择
Reading：FormulatingChannelStrategies阅读：制定渠道策略
Writing：MarketingPlan写作：营销策划书
ReviewQuestions复习思考题
Part4EnhancingMarketingManagement第四部分加强营销管理
Unit11IncreasingBrand’sAwareness单元11提高品牌的知名度
LearningObjectives学习目标
Speaking：Exhibition口语：会展
Reading：EnhancingBrandManagement阅读：加强品牌管理
Writing：BusinessLetter写作：商务信函
ReviewQuestions复习思考题
Unit12GettingSupportfromtheBank单元12获得银行的支持
LearningObjectives学习目标
Speaking：BorrowingMoneyfromtheBank口语：银行借款
Reading：EnhancingFinancialManagement阅读：加强财务管理
Writing：ResumeorCV写作：简历
ReviewQuestions复习思考题
Unit13WeNeedaHand单元13我们需要人手
LearningObjectives学习目标
Speaking：JobInterview口语：求职面试
Reading：EnhancingHumanResourcesManagement阅读：加强人员管理
Writing：ContractofEmployment写作：劳动合同
ReviewQuestions复习思考题
Unit14StorageandTransportationProblems单元14存储和运输问题
LearningObjectives学习目标
Speaking：ChairingaMeeting口语：主持会议
Reading：EnhancingLogisticsManagement阅读：加强物流管理
Writing：Minutes写作：会议记录
ReviewQuestions复习思考题
Part5ExpandingMarketingConcept第五部分拓展营销理念
Unit15ItIsanInsuranceSalesperson单元15原来是推销保险的
LearningObjectives学习目标
Speaking：Insurance口语：保险
Reading：FromProductMarketingtoServiceMarketing阅读：从产品营销到服务营销
Writing：Notice／InvitationLetterorCard写作：通知／邀请函（请柬）
ReviewQuestions复习思考题
Unit16HearingSomeNewWords单元16听到一些新名词
LearningObjectives学习目标
Speaking：Speech口语：演讲词
Reading：MarketingInnovationintheTwenty\|FirstCentury阅读：21世纪的营销创新
Writing：AgencyAgreement写作：代理协议
ReviewQuestions复习思考题
文摘
版权页：
Proceedings
In view of the declined sales of our children—s toys in the international market，Mr.Ma，the Sales Manager，conducted on—the—spot investigation in New York from March 6 to March 12，2012.A survey was conducted by means of questionnaire given to 1，000 families with at least one child aged between 3 and 10 to complete.
Findings
The results of the investigation can be summarized as follows：
1.About 80 percent of the parents indicated that their children liked electronic toys car.
2.More than 50 percent of the parents mentioned that their children liked toys that they can dismantle and reassemble，such as transformers.
3.The biggest concern of all the parents was the safety of the toys，especially the raw material used and the size.
4.About 70 percent of parents would choose toys which were helpful for cluldren's intelligence development，so that their children can learn while playing.
5.Almost all the parents questioned were quite satisfied with our price，but unhappy about the function，security and service.
Conclusions
From the figures presented in the findings it can be concluded that developed countries have diverted their demands of toys to top—grade types such as high—tech electric toys，intellectual & educational toys from traditional medium and low—grade products like plastic toys and stuffed toys.
《普通高等教育市场营销类系列规划教材:当代营销英语》由大连理工大学出版社出版。
作者简介
作者：邓镝
目录
Part1UnderstandingMarketingTarget第一部分熟悉营销对象
Unit1BeingaNewcomer单元1初入职场
LearningObjectives学习目标
Speaking：MeetingNewColleagues口语：认识新同事
Reading：AnOverviewofMarketing阅读：营销概述6
Writing：Signs写作：标牌
ReviewQuestions复习思考题
Unit2WhyCustomersNoLongerLikeOurToys单元2消费者为何不再喜欢我们的玩具
LearningObjectives学习目标
Speaking：ArrangingaBusinessTrip口语：安排差旅
Reading：UnderstandingConsumers阅读：了解消费者
Writing：Questionnaire写作：调查问卷
ReviewQuestions复习思考题
Unit3HereComesaLargeClient单元3来了一家大客户
LearningObjectives学习目标
Speaking：MeetingClientsattheAirport口语：在机场迎接客户
Reading：UnderstandingBusinessBuyers阅读：了解商业购买者
Writing：MemorandumandNote写作：便笺与便条
ReviewQuestions复习思考题
Part2SeekingMarketingOpportunity第二部分寻找营销机会
Unit4FieldInvestigation单元4实地考察
LearningObjectives学习目标
Speaking：VisitingtheCompany口语：参观公司
Reading：GatheringMarketingInformation阅读：收集营销信息
Writing：BusinessReport写作：商务报告
ReviewQuestions复习思考题
Unit5WeNeedtoKnowChina’sIce—CreamMarket单元5我们需要了解中国的冰淇淋市场
LearningObjectives学习目标
Speaking：DiscussingMarketingEnvironment口语：讨论营销环境
Reading：ThrivingintheMarketingEnvironment阅读：从营销环境中崛起
Writing：VisualAid写作：描述图表
ReviewQuestions复习思考题
Unit6AnOliveBranchfromtheU.K.单元6英国抛来橄榄枝
LearningObjectives学习目标
Speaking：Presentation口语：简报
Reading：STP—BuildingtheRightRelationshipswiththeRightCustomers阅读：STP——与正确的顾客建立正确的关系
Writing：IntentionAgreementonJointVenture写作：合资意向书
ReviewQuestions复习思考题
Part3FormulatingMarketingMix第三部分制定营销策略
Unit7TheIntroductionofNewProducts单元7公司推出新产品
LearningObjectives学习目标
Speaking：DiscussingNewProduct口语：讨论新产品
Reading：FormulatingProductStrategies阅读：制定产品策略
Writing：ProductDescription写作：产品说明书
ReviewQuestions复习思考题
Unit8AttheNegotiatingTable单元8谈判桌前
LearningObjectives学习目标
Speaking：Negotiation口语：谈判
Reading：FormulatingPricingStrategies阅读：制定价格策略
Writing：SalesContractorPurchaseContract写作：买卖合同
ReviewQuestions复习思考题
Unit9TheChildren’sDayIsComing单元9儿童节快到了
LearningObjectives学习目标
Speaking：FestivalPromotion口语：节日促销
Reading：FormulatingPromotionalStrategies阅读：制定促销策略
Writing：Advertisement写作：广告
ReviewQuestions复习思考题
Unit10SmoothiesHittheShelves单元10奶昔产品上架了
LearningObjectives学习目标
Speaking：SelectingMarketingChannels口语：渠道选择
Reading：FormulatingChannelStrategies阅读：制定渠道策略
Writing：MarketingPlan写作：营销策划书
ReviewQuestions复习思考题
Part4EnhancingMarketingManagement第四部分加强营销管理
Unit11IncreasingBrand’sAwareness单元11提高品牌的知名度
LearningObjectives学习目标
Speaking：Exhibition口语：会展
Reading：EnhancingBrandManagement阅读：加强品牌管理
Writing：BusinessLetter写作：商务信函
ReviewQuestions复习思考题
Unit12GettingSupportfromtheBank单元12获得银行的支持
LearningObjectives学习目标
Speaking：BorrowingMoneyfromtheBank口语：银行借款
Reading：EnhancingFinancialManagement阅读：加强财务管理
Writing：ResumeorCV写作：简历
ReviewQuestions复习思考题
Unit13WeNeedaHand单元13我们需要人手
LearningObjectives学习目标
Speaking：JobInterview口语：求职面试
Reading：EnhancingHumanResourcesManagement阅读：加强人员管理
Writing：ContractofEmployment写作：劳动合同
ReviewQuestions复习思考题
Unit14StorageandTransportationProblems单元14存储和运输问题
LearningObjectives学习目标
Speaking：ChairingaMeeting口语：主持会议
Reading：EnhancingLogisticsManagement阅读：加强物流管理
Writing：Minutes写作：会议记录
ReviewQuestions复习思考题
Part5ExpandingMarketingConcept第五部分拓展营销理念
Unit15ItIsanInsuranceSalesperson单元15原来是推销保险的
LearningObjectives学习目标
Speaking：Insurance口语：保险
Reading：FromProductMarketingtoServiceMarketing阅读：从产品营销到服务营销
Writing：Notice／InvitationLetterorCard写作：通知／邀请函（请柬）
ReviewQuestions复习思考题
Unit16HearingSomeNewWords单元16听到一些新名词
LearningObjectives学习目标
Speaking：Speech口语：演讲词
Reading：MarketingInnovationintheTwenty\|FirstCentury阅读：21世纪的营销创新
Writing：AgencyAgreement写作：代理协议
ReviewQuestions复习思考题
文摘
版权页：
Proceedings
In view of the declined sales of our children—s toys in the international market，Mr.Ma，the Sales Manager，conducted on—the—spot investigation in New York from March 6 to March 12，2012.A survey was conducted by means of questionnaire given to 1，000 families with at least one child aged between 3 and 10 to complete.
Findings
The results of the investigation can be summarized as follows：
1.About 80 percent of the parents indicated that their children liked electronic toys car.
2.More than 50 percent of the parents mentioned that their children liked toys that they can dismantle and reassemble，such as transformers.
3.The biggest concern of all the parents was the safety of the toys，especially the raw material used and the size.
4.About 70 percent of parents would choose toys which were helpful for cluldren's intelligence development，so that their children can learn while playing.
5.Almost all the parents questioned were quite satisfied with our price，but unhappy about the function，security and service.
Conclusions
From the figures presented in the findings it can be concluded that developed countries have diverted their demands of toys to top—grade types such as high—tech electric toys，intellectual & educational toys from traditional medium and low—grade products like plastic toys and stuffed toys.
| ISBN | 9787561183403 |
|---|---|
| 出版社 | 大连理工大学出版社 |
| 作者 | 邓镝 |
| 尺寸 | 16 |