实用商务英语写作(普通高等教育十二五重点规划教材)/新核心大学英语 9787313132949

目录

Chapter1BusinessWritingandCommunication

1.1DefinitionandImportanceofBusinessWriting

1.2GeneralStepsforBusinessWriting

1.3PrinciplesforEffectiveBusinessWriting

1.4EffectiveCommunication

Exercises

Chapter2BusinessWritingStyles

2.1WritingStyleandBusinessWritingStyle

2.2TheToneinBusinessWriting

2.3ConcisenessinBusinessWriting

2.4TipsforanEffectiveBusinessWritingStyle

Exercises

Chapter3LanguageSkillsandWritingTechniques

3.1LanguageSkills

3.2WritingTechniques

3.3TipsforBusinessWriting

Exercises

Chapter4BusinessLetterWriting

4.1BasicsofBusinessLetterWriting

4.2SuggestionsforSelectingWords

4.3WritingSkills

4.4ExamplesofBusinessLetters

Exercises

Chapter5Job-RelatedWritings

5.1ApplicationLetterWriting

5.2MemoandE-mailWriting

Exercises

Chapter6GoodwillandSocialLetterWritings

6.1BasicBusinessLetterFormat

6.2LettersofCongratulation

6.3ThankYouLetters

6.4ApologyLetters

6.5HolidayLetters

Exercises

Chapter7OfficeRoutineLetters

7.1InvitationLetters

7.2IntroductionLetters

7.3ABusinessItinerary

7.4NotificationLetter

Exercises

Chapter8BusinessReportWriting

8.1ClassificationofBusinessReport

8.2InstructionsforWritingBusinessReport

Exercises

Chapter9ContractWriting

9.1DefinitionandFunctionsofBusinessContract

9.2ContractFormation

9.3BreachofContract

9.4MainClausesofBusinessContract

9.5GuidelinesforBusinessContractWriting

Exercises

Chapter10CompanyProfiles

10.1PreparingaCompanyProfile

10.2StructureofCompanyProfile

10.3TheAppropriateStyleofCompanyProfile

10.4SamplesofCorporateFiles

Exercises

Chapter11BusinessAdvertisements

11.1SixLawsofSmallBusinessAdvertisingSuccess

11.2ChoosingRightAdvertisementforYourBusiness

11.3ChoosingRightMediaofAdvertisement

11.4HowtoDesignanAdvertisement

11.5LanguageFeaturesofAdvertisement

Exercises

Chapter12BusinessProposal

12.1TypesofProposal

12.2ManagingBusinessProposal

12.3WritingaBusinessProposal

12.4KeyElementsofWinningBusinessProposals

12.5ExampleofaRequestforProposal

Exercises

Chapter13CorporateGovernance

13.1RightsandEquitableTreatmentofShareholders

13.2CodesandGuidelines

13.3MechanismsandControls

13.4PrinciplesofGoodCorporateGovernance

13.5ExamplesofCorporateGovernance

Exercises

Chapter14BusinessCharter

14.1DefinitionofBusinessCharter

14.2CorporateCharterNumber

14.3StandardBusinessCharterTemplate

14.4ExampleofCorporateCharter

Exercises

KeystoExercises

ISBN	9787313132949
出版社	上海交通大学出版社
作者	蔡基刚
尺寸	16