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《高等院校应用型人才培养"十三五"规划教材:跨文化交际实用英语教程》具有实用性、可读性、前瞻性、文化传承性等特征，适应于高校英语类、管理类、新闻传播、国际教育等专业，同时满足大学生素质或能力提升以及企业跨文化培训等需要。
目录
Unit 1 Cultural Diversity in Globalization
Lead in Case
An Unwanted Food Service
Text Readings
Text A：Culture and Cultural Diversity
Text B：The Challenge of Globalization
Supplementary Reading
Defining Culture
Group Discussion
1 Characteristics of Culture
2 Phien Mau，or Webbed Toes（骈拇）
Exercises
Unit 2 Intercultural Communication
Lead—in Case
Misunderstanding
Text Readings
Text A：Intercultural Communication
Text B：The Era of Intercultural Communication
Supplementary Reading
What Does Intercultural Communication Mean？
Group Discussion
1 Interculturalness：Most or Least
2 Writing on the Wail of West Forest Temple
Exercises
Unit 3 Language and Culture
Lead—in Case
An Inappropriate Concern
Text Readings
Text A：Compliments in Chinese and American English（1）
Text B：Compliments in Chinese and American English（2）
Supplementary Reading
The Power of Language in Intercultural Communication
Group Discussion
1 The West Wind
2 Ascending the Stork Tower
Exercises
Unit 4 Culture and NonverbaI Communication、
Lead—in Case
Not So Close Please
Text Readings
Text A：Nonverbal Communication（I）
Text B：Nonverbal Communication（Ⅱ）
Supplementary Reading
Territorality
Group Discussion
1 Modes of Thinking
2 Dialogue Between a British Teacher（A）and a Chinese Student（B）
Exercises
Unit 5 Intercultural Awareness and Adaptation
Lead in Case
Chinese Hospitality Overdone
Text Readings
Text A：If You Are not the One
Text B：Friendship Patterns
Supplementary Reading
Culture Shock and Intercultural Adaptation
Group Discussion
1 Making Chinese Friends
2 Oranges（橘）？Trifoliate Oranges（枳）？
Exerrises
Unit 6 Intercultural Communicative Competence
Lead—in Case
A Gift for the Party
Text Readings
Text A：Dealing with Conflict
Text B：Cross—cultural Ability
Supplementary Reading
To Develop Respects for Cultural Differences
Group Discussion
1 Cuhural Differences in Speech Acts
2 Cultural Values in Expressions
Exercises
Unit 7 Intercultural Relationship Development
Lead—in Case
The Gift of a Book
Text Readings
Text A：Personal Relationships
Text B：Family Relationships
Supplementary Reading
Other Types of Interpersonal Relationships
Group Discussion
1 Guanxi：Backdoor Practice as Goal—directed Discourse
2 Great Master
Exercises
Unit 8 InterpretatiOn for Intercultural Encounter
Lead—in Case
An 0ld C：hinese in America
Text Readings
Text A：Encountering Different Cultures
Text B：How Intercultural Encounter Happens？
Supplementary Reading
Six Principles for Effective Cross—gender Communication
Group Discussion
1 American Stereotypes of China
2 Thinking of My Brother in Shandong
Exercises
Unit 9 Intercultural Business Negotiation
Lcad—in Case
The Problem of Package
Text Readings
Text A：Intercultural Business and Corporate Response、
Text B：Cross—cultural Negotiation
Supplementary Reading
How to Conduct an Effective Meeting
Group Discussion
1 American John Wayne
2 One Belt and One Road
Exercises
Unit 10 Intercultural Education
Lead—in Case
Exchanging Students
Text Readings
Text A：Classroom Expectation
Text B：Top 5 Tips for Academic Success
Supplementary Reading
Measures Against Academic Misconduct and Dishonesty
Group Discussion
1 Sunlight at Fingertips
2 Better to Travel Ten Thousand Miles than tO Read Ten Thousand
Books
Exercises
Bibliography
Appendices
Appendix 1 Key Words of Intercultural Communication
Appendix 2100 Selected Readings in Chinese Classics
文摘
版权页：
schooling.Even during their school years，they learn the rules and words of the language and do not attend to how the language influences the way they think and perceive the world.lt is usually only when people speak their language to those who do not under— stand it or when they struggle to become competent in another language that they recognize language's central role in the ability to function， to accomplish tasks，and， most important，to interact with others.It is only when the use of language no longer connects people to others or when individuals are denied the use of their language that they recognize its importance.
There is a set of circumstances involving communication with people from other cultural backgrounds in which awareness of language becomes paramount （最重要的 ）.Intercultural communication usually means interation between people who speak differ— ent languages.Even when the individuals seem to be speaking the same language—a per— son from Spain interacting with someone from Venezuela，a French Canadian conversing with a French—speaking citizen of Belgium，or an Australian person visiting the United States —the differences in the specific dialects of the language and the different cultural practices that govern language use can mystify those involved and they can realistically be portrayed as two people who speak different languages.
《高等院校应用型人才培养"十三五"规划教材:跨文化交际实用英语教程》具有实用性、可读性、前瞻性、文化传承性等特征，适应于高校英语类、管理类、新闻传播、国际教育等专业，同时满足大学生素质或能力提升以及企业跨文化培训等需要。
目录
Unit 1 Cultural Diversity in Globalization
Lead in Case
An Unwanted Food Service
Text Readings
Text A：Culture and Cultural Diversity
Text B：The Challenge of Globalization
Supplementary Reading
Defining Culture
Group Discussion
1 Characteristics of Culture
2 Phien Mau，or Webbed Toes（骈拇）
Exercises
Unit 2 Intercultural Communication
Lead—in Case
Misunderstanding
Text Readings
Text A：Intercultural Communication
Text B：The Era of Intercultural Communication
Supplementary Reading
What Does Intercultural Communication Mean？
Group Discussion
1 Interculturalness：Most or Least
2 Writing on the Wail of West Forest Temple
Exercises
Unit 3 Language and Culture
Lead—in Case
An Inappropriate Concern
Text Readings
Text A：Compliments in Chinese and American English（1）
Text B：Compliments in Chinese and American English（2）
Supplementary Reading
The Power of Language in Intercultural Communication
Group Discussion
1 The West Wind
2 Ascending the Stork Tower
Exercises
Unit 4 Culture and NonverbaI Communication、
Lead—in Case
Not So Close Please
Text Readings
Text A：Nonverbal Communication（I）
Text B：Nonverbal Communication（Ⅱ）
Supplementary Reading
Territorality
Group Discussion
1 Modes of Thinking
2 Dialogue Between a British Teacher（A）and a Chinese Student（B）
Exercises
Unit 5 Intercultural Awareness and Adaptation
Lead in Case
Chinese Hospitality Overdone
Text Readings
Text A：If You Are not the One
Text B：Friendship Patterns
Supplementary Reading
Culture Shock and Intercultural Adaptation
Group Discussion
1 Making Chinese Friends
2 Oranges（橘）？Trifoliate Oranges（枳）？
Exerrises
Unit 6 Intercultural Communicative Competence
Lead—in Case
A Gift for the Party
Text Readings
Text A：Dealing with Conflict
Text B：Cross—cultural Ability
Supplementary Reading
To Develop Respects for Cultural Differences
Group Discussion
1 Cuhural Differences in Speech Acts
2 Cultural Values in Expressions
Exercises
Unit 7 Intercultural Relationship Development
Lead—in Case
The Gift of a Book
Text Readings
Text A：Personal Relationships
Text B：Family Relationships
Supplementary Reading
Other Types of Interpersonal Relationships
Group Discussion
1 Guanxi：Backdoor Practice as Goal—directed Discourse
2 Great Master
Exercises
Unit 8 InterpretatiOn for Intercultural Encounter
Lead—in Case
An 0ld C：hinese in America
Text Readings
Text A：Encountering Different Cultures
Text B：How Intercultural Encounter Happens？
Supplementary Reading
Six Principles for Effective Cross—gender Communication
Group Discussion
1 American Stereotypes of China
2 Thinking of My Brother in Shandong
Exercises
Unit 9 Intercultural Business Negotiation
Lcad—in Case
The Problem of Package
Text Readings
Text A：Intercultural Business and Corporate Response、
Text B：Cross—cultural Negotiation
Supplementary Reading
How to Conduct an Effective Meeting
Group Discussion
1 American John Wayne
2 One Belt and One Road
Exercises
Unit 10 Intercultural Education
Lead—in Case
Exchanging Students
Text Readings
Text A：Classroom Expectation
Text B：Top 5 Tips for Academic Success
Supplementary Reading
Measures Against Academic Misconduct and Dishonesty
Group Discussion
1 Sunlight at Fingertips
2 Better to Travel Ten Thousand Miles than tO Read Ten Thousand
Books
Exercises
Bibliography
Appendices
Appendix 1 Key Words of Intercultural Communication
Appendix 2100 Selected Readings in Chinese Classics
文摘
版权页：
schooling.Even during their school years，they learn the rules and words of the language and do not attend to how the language influences the way they think and perceive the world.lt is usually only when people speak their language to those who do not under— stand it or when they struggle to become competent in another language that they recognize language's central role in the ability to function， to accomplish tasks，and， most important，to interact with others.It is only when the use of language no longer connects people to others or when individuals are denied the use of their language that they recognize its importance.
There is a set of circumstances involving communication with people from other cultural backgrounds in which awareness of language becomes paramount （最重要的 ）.Intercultural communication usually means interation between people who speak differ— ent languages.Even when the individuals seem to be speaking the same language—a per— son from Spain interacting with someone from Venezuela，a French Canadian conversing with a French—speaking citizen of Belgium，or an Australian person visiting the United States —the differences in the specific dialects of the language and the different cultural practices that govern language use can mystify those involved and they can realistically be portrayed as two people who speak different languages.
| ISBN | 9787566710697 |
|---|---|
| 出版社 | 湖南大学出版社 |
| 作者 | 刘和林 |
| 尺寸 | 16 |