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《新体验商务英语系列教材:现代商务英语写作》可供英语专业学生、商务英语专业学生及具有较好英语基础的其他经贸专业学生作为教材使用，同时也可用作外企白领阶层和其他商务英语写作爱好者的自学用书。
目录
Unit 1 The Components of Business Letters
商务信函的构成
1.1 The Essential Parts of a Business Letter
1.2 The Optional Parts of a Business Letter
1.3 The Formats of a Business Letter
1.4 The Overall Appearance of a Business Letter
Unit 2 Language Style and Cultural Awareness of Business Letters
商务信函的语言风格与文化认知
2.1 Concise
2.2 Intercultural Awareness
Unit 3 The Tone of a Business Letter
商务信函的语气
3.1 Writing for Your Audience
3.2 Three Approaches in Dealing with Messages
Unit 4 Inquiries
询购函
4.1 Introduction
4.2 Sample Letters
Unit 5 Replies
回复函
5.1 Introduction
5.2 Sample Letters
Unit 6 Letters of Declining
拒绝函
6.1 Introduction
6.2 Sample Letters
Unit 7 Goodwill and Social Letters
友好与社交信函
7.1 Invitation Letter
7.2 Letter of Thanks
7.3 Letter of Congratulations
7.4 Letter of Sympathy and Condolence
7.5 Letter of Complaints and Claims
Unit 8 Interoffice Routine Letters
办公室日常信函
8.1 Letter of Appointment
8.2 Letter of Introduction
8.3 Letter of Recommendation
8.4 Letter of Notiflca（ion
Unit 9 Memos，E.mails and Notices
备忘录、电子邮件及通告
9.1 Memos
9.2 E—mails
9.3 Notices
Unit 10 Sales Letters and Advertisement
销售信函与广告
10.1 Introduction
10.2 Sales Letters
10.3 Advenisement
Unit 11 Business Reports（Ⅰ）
商务报告（一）
11.1 The Introduction to Repons
11.2 Components of a Business Report
Unit 12 Business Reports （Ⅱ）
商务报告（二）
12.1 Informational Reports
12.2 Analytical Reports and Feasibility Reports
Unit 13 Business Reports （Ⅲ）
商务报告（三）
13.1 Proposal Reports
13.2 Annual Report
Unit 14 Contracts
合同
14.1 Types of Business Contracts
14.2 Components of a Business Contract
14.3 Language and Stylistics Features
14.4 Layout
14.5 Writing Steps
14.6 Samples
Unit 15 Questionnaires
调查问卷
15.1 Introduction
15.2 Types of Questionnaire
15.3 Layout of a Questionnaire
15.4 Preparing a Questionnaire
15.5 Interpreting the Findings
15.6 Samples
Unit 16 Business Summary
商务概要
16.1 Introduction
16.2 Features of a Well—written Summary
16.3 Writing a Summary
16.4 Checklist and List for Speech
Unit 17 Employment Writing
就业写作
17.1 Job Description
17.2 Job Application Letter
17.3 Cumculum Vitae
17.4 Job Offer and Acceptance
17.5 Reference Check
References
参考文献
文摘
版权页：
2.Focus on a Central Selling Feature
Almost every product， service， or idea will in some respects be superior to its competition.If it is not， such factors as favorable price， fast delivery， or superior service may be used as the primary appeai.This primary appeal （ central selling point） must be emphasized， and one of the most effective ways to emphasize a point is by position in the letter. An outstanding feature mentioned in the middle of a letter may go unnoticed， but it will stand out if mentioned in the first sentence.
Good sales writing ofi：en reveals in the first sentence how a product， service， or idea can solve a receiver's problem.However， when ment：ioning the feature， do not use the same peculiar combination ofwords other people are known to use.That is a bad sales technique； it is also poor composition.People like to read something new and fresh；it gets their attention and interest.Writers should enjoy creating something new.
A persuasive message is certainly off to a good start if the first sentences cause the receiver to think， "Here is a solution to one of my problems"， "Here's something I need"， or "Here's something I want". You may lead the receiver to such a thought by introduang the product，service， or idea in the very first sentence. Ifyou do， you have succeeded in both getting attention and arousing interest in one sentence.
《新体验商务英语系列教材:现代商务英语写作》可供英语专业学生、商务英语专业学生及具有较好英语基础的其他经贸专业学生作为教材使用，同时也可用作外企白领阶层和其他商务英语写作爱好者的自学用书。
目录
Unit 1 The Components of Business Letters
商务信函的构成
1.1 The Essential Parts of a Business Letter
1.2 The Optional Parts of a Business Letter
1.3 The Formats of a Business Letter
1.4 The Overall Appearance of a Business Letter
Unit 2 Language Style and Cultural Awareness of Business Letters
商务信函的语言风格与文化认知
2.1 Concise
2.2 Intercultural Awareness
Unit 3 The Tone of a Business Letter
商务信函的语气
3.1 Writing for Your Audience
3.2 Three Approaches in Dealing with Messages
Unit 4 Inquiries
询购函
4.1 Introduction
4.2 Sample Letters
Unit 5 Replies
回复函
5.1 Introduction
5.2 Sample Letters
Unit 6 Letters of Declining
拒绝函
6.1 Introduction
6.2 Sample Letters
Unit 7 Goodwill and Social Letters
友好与社交信函
7.1 Invitation Letter
7.2 Letter of Thanks
7.3 Letter of Congratulations
7.4 Letter of Sympathy and Condolence
7.5 Letter of Complaints and Claims
Unit 8 Interoffice Routine Letters
办公室日常信函
8.1 Letter of Appointment
8.2 Letter of Introduction
8.3 Letter of Recommendation
8.4 Letter of Notiflca（ion
Unit 9 Memos，E.mails and Notices
备忘录、电子邮件及通告
9.1 Memos
9.2 E—mails
9.3 Notices
Unit 10 Sales Letters and Advertisement
销售信函与广告
10.1 Introduction
10.2 Sales Letters
10.3 Advenisement
Unit 11 Business Reports（Ⅰ）
商务报告（一）
11.1 The Introduction to Repons
11.2 Components of a Business Report
Unit 12 Business Reports （Ⅱ）
商务报告（二）
12.1 Informational Reports
12.2 Analytical Reports and Feasibility Reports
Unit 13 Business Reports （Ⅲ）
商务报告（三）
13.1 Proposal Reports
13.2 Annual Report
Unit 14 Contracts
合同
14.1 Types of Business Contracts
14.2 Components of a Business Contract
14.3 Language and Stylistics Features
14.4 Layout
14.5 Writing Steps
14.6 Samples
Unit 15 Questionnaires
调查问卷
15.1 Introduction
15.2 Types of Questionnaire
15.3 Layout of a Questionnaire
15.4 Preparing a Questionnaire
15.5 Interpreting the Findings
15.6 Samples
Unit 16 Business Summary
商务概要
16.1 Introduction
16.2 Features of a Well—written Summary
16.3 Writing a Summary
16.4 Checklist and List for Speech
Unit 17 Employment Writing
就业写作
17.1 Job Description
17.2 Job Application Letter
17.3 Cumculum Vitae
17.4 Job Offer and Acceptance
17.5 Reference Check
References
参考文献
文摘
版权页：
2.Focus on a Central Selling Feature
Almost every product， service， or idea will in some respects be superior to its competition.If it is not， such factors as favorable price， fast delivery， or superior service may be used as the primary appeai.This primary appeal （ central selling point） must be emphasized， and one of the most effective ways to emphasize a point is by position in the letter. An outstanding feature mentioned in the middle of a letter may go unnoticed， but it will stand out if mentioned in the first sentence.
Good sales writing ofi：en reveals in the first sentence how a product， service， or idea can solve a receiver's problem.However， when ment：ioning the feature， do not use the same peculiar combination ofwords other people are known to use.That is a bad sales technique； it is also poor composition.People like to read something new and fresh；it gets their attention and interest.Writers should enjoy creating something new.
A persuasive message is certainly off to a good start if the first sentences cause the receiver to think， "Here is a solution to one of my problems"， "Here's something I need"， or "Here's something I want". You may lead the receiver to such a thought by introduang the product，service， or idea in the very first sentence. Ifyou do， you have succeeded in both getting attention and arousing interest in one sentence.
| ISBN | 9787512118263,7512118260 |
|---|---|
| 出版社 | 清华大学出版社 |
| 作者 | 束光辉 |
| 尺寸 | 16 |