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《国际商务英语本科核心课程教材:国际经济英语》由翁凤翔主编，上海交通大学出版社出版。
作者简介
翁凤翔，教育部高校英语专业教学指导分委员会商务英语专业教学协作组专家组成员，中国国际商务英语研究会副理事长，中国外语教学研究会专门用途英语委员会常务理事，上海市学位办MTI教学指导委员会委员，上海海事大学外国语学院MTI教育中心主任，商务英语系主任，国际航运（商务）英语研究所所长，国际商务英语学科带头人。主要研究方向：商务英语研究，商务翻译学。兼任过英国伯明翰城市大学商学院客座教授，2002年9月—2003年9月在该大学商学院做访问教授，访问剑桥大学考试委员会，与英国专家研究剑桥商务英语证书（BEC）考试。2000年6月—8月年应邀参加德国汉诺威世博会，任商务翻译；2010年7月—8月，在英国朴茨茅斯大学做访问教授；2011年8月，赴韩国釜山进行国际航运英语调研；2014年10月到美国旧金山、芝加哥、纽约做国际商务项目调研；兼任一些涉外企业的国际商务顾问及商务英语翻译顾问。作为总主编主持出版了四套国际商务英语丛书（共25本），共主编出版著作与发表学术论文达50余本／篇。任《商务外语研究》、《中国ESP研究》学术期刊编委，上海航交所《航运交易公报》英文译审。主要教授研究生及本科国际商务导论、国际海事法规英语与翻译、国际营销英语等课程。
目录
Unit1 Fundamentals of Economics／经济学基础知识
Part Ⅰ Reading
Text 1 Scarcity and Efficiency — The Twin Themes of Economics
Text 2 Micro—Economics and Macro—Economics
PartⅡ Listening
Adam Smith and the Wealth of Nations
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 2 Basic Elements of Demand and Supply／需求和供给的基本原理
Part Ⅰ Reading
Text 1 Demand Schedule and Supply Schedule
Text 2 Introduction to Equilibrium
Part Ⅱ Listening
Applications of Supply and Demand
Part Ⅲ Chinese summary 27
PartⅣ Word study
Part Ⅴ Exercises
Unit 3 Consumption／消费
Part Ⅰ Reading
Text 1 On Demand
Text 2 Consumer Behavior
Part Ⅱ Listening
Necessities and Luxuries
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 4 Production／生产
Part Ⅰ Reading
Text 1 On Costs and Decisions of the Firm
Text 2 Monopoly and Oligopoly
Part Ⅱ Listening
Business Organizations
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 5 Market／市场
Part Ⅰ Reading
Text 1 Market and Competition
Text 2 Market Equilibrium
Part Ⅱ Listening
Classification of Markets
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 6 Factor Markets： Land， Labor and Capital／要素市场：土地、劳动力和资本
Part Ⅰ Reading
Text 1 Labor Market
Text 2 Land Market and Capital Market
Part Ⅱ Listening
Efficiency and Equity
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 7 Government's Role in the Ecoiiomy／经济中的政府作用
Part Ⅰ Reading
Text 1 The Role ofGovernment
Text 2 Government Taxation
Part Ⅱ Listening
China's Economy and Environment Protection
PartⅢ Chinese summary
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 8 Measuring Economic Activity／衡量经济活动
Part Ⅰ Reading
Text 1 GDP
Text 2 China's Fast Development
Part Ⅱ Listening
Developing Countries and Developed Countries
Part Ⅲ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 9 Business Cyclcs and the Theory of Aggregate Demand／商业周期和总需求理论
Part Ⅰ Reading
Text 1 Business Cycles
Text 2 Aggregate Demand and Aggregate Supply
Part Ⅱ Listening
Part Ⅲ Chinese summary
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 10 Economic Growth／经济增长
Part Ⅰ Reading
Text 1 On Economic Growth
Text 2 Alternatives Models for Development
Part Ⅱ Listening
Socialism and Capitalism
Part Ⅲ Chinese summary
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 11 Unemploymcnt／失业
Part Ⅰ Reading
Text 1 Definitions and Classifications of Unemployment
Text 2 The Impacts of Unemployment
Part Ⅱ Listening
How to Find a Job
Part Ⅲ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 12 Inflation／通货膨胀
Part Ⅰ Reading
Text 1 Nature and Impacts oflnflation
Text 2 Ensuring Price Stability
Part Ⅱ Listening
The Great Depression
Part Ⅲ Chinese summary
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 13 Monetary Policies／货币政策
Part Ⅰ Reading
Text 1 Monetary Policies
Text2 Banking
Part Ⅱ Listening
Commercial Bank and Central Bank
Part Ⅲ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 14 Fiscal Policies／财政政策
Part Ⅰ Reading
Text 1 Fiscal Policies
Text 2 Impacts of Fiscal Policies
PartⅡ Listening
Case Study
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 15 Uncertainty and Game Theory／不确定性和博弈论
Part Ⅰ Reading
Text 1 Risks and Uncertainty
Text 2 Game Theory
Part Ⅱ Listening
Prisoner's Dilemma
PartⅢ Chinese summary 215
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 16 International Trade and International Economy／国际贸易和世界经济
Part Ⅰ Reading
Text 1 International Trade and Exchange Rates
Text 2 Comparative Advantages and Protectionism
Part Ⅱ Listening
Managing the Global Economy
PartⅢ Chinese summary 229
PartⅣ Word study
Part Ⅴ Exercises
参考书目
文摘
版权页：
We could hardly expect that workers would spontaneous gather to perform each task correctly and in the right sequence.Instead， we need firms to ＿4 the production process， purchasing or renting land， capital， labor， and materials.If there were no need for specialization and division of labor， we could each produce our own electricity， digital watch， and compact disc in our own backyard.We obviously cannot ＿5 such feats， so efficiency generally requires large—scale production in business.
Production is organized in firms because efficiency generally requires large—scale production，the raising of significant financial resources， and careful management and ＿6 of ongoing activities.
Production in a market economy ＿7 in a wide variety of business organizations——from the tiniest individual proprietorships to the giant corporations that dominate economic life in a ＿8 economy.There are currently more than 18 million different businesses in America.The majority of these are tiny units owned by a single person —— the ＿9 proprietorship.Others are partnerships，owned by two or perhaps two hundred partners.The largest businesses tend to be corporations.
《国际商务英语本科核心课程教材:国际经济英语》由翁凤翔主编，上海交通大学出版社出版。
作者简介
翁凤翔，教育部高校英语专业教学指导分委员会商务英语专业教学协作组专家组成员，中国国际商务英语研究会副理事长，中国外语教学研究会专门用途英语委员会常务理事，上海市学位办MTI教学指导委员会委员，上海海事大学外国语学院MTI教育中心主任，商务英语系主任，国际航运（商务）英语研究所所长，国际商务英语学科带头人。主要研究方向：商务英语研究，商务翻译学。兼任过英国伯明翰城市大学商学院客座教授，2002年9月—2003年9月在该大学商学院做访问教授，访问剑桥大学考试委员会，与英国专家研究剑桥商务英语证书（BEC）考试。2000年6月—8月年应邀参加德国汉诺威世博会，任商务翻译；2010年7月—8月，在英国朴茨茅斯大学做访问教授；2011年8月，赴韩国釜山进行国际航运英语调研；2014年10月到美国旧金山、芝加哥、纽约做国际商务项目调研；兼任一些涉外企业的国际商务顾问及商务英语翻译顾问。作为总主编主持出版了四套国际商务英语丛书（共25本），共主编出版著作与发表学术论文达50余本／篇。任《商务外语研究》、《中国ESP研究》学术期刊编委，上海航交所《航运交易公报》英文译审。主要教授研究生及本科国际商务导论、国际海事法规英语与翻译、国际营销英语等课程。
目录
Unit1 Fundamentals of Economics／经济学基础知识
Part Ⅰ Reading
Text 1 Scarcity and Efficiency — The Twin Themes of Economics
Text 2 Micro—Economics and Macro—Economics
PartⅡ Listening
Adam Smith and the Wealth of Nations
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 2 Basic Elements of Demand and Supply／需求和供给的基本原理
Part Ⅰ Reading
Text 1 Demand Schedule and Supply Schedule
Text 2 Introduction to Equilibrium
Part Ⅱ Listening
Applications of Supply and Demand
Part Ⅲ Chinese summary 27
PartⅣ Word study
Part Ⅴ Exercises
Unit 3 Consumption／消费
Part Ⅰ Reading
Text 1 On Demand
Text 2 Consumer Behavior
Part Ⅱ Listening
Necessities and Luxuries
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 4 Production／生产
Part Ⅰ Reading
Text 1 On Costs and Decisions of the Firm
Text 2 Monopoly and Oligopoly
Part Ⅱ Listening
Business Organizations
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 5 Market／市场
Part Ⅰ Reading
Text 1 Market and Competition
Text 2 Market Equilibrium
Part Ⅱ Listening
Classification of Markets
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 6 Factor Markets： Land， Labor and Capital／要素市场：土地、劳动力和资本
Part Ⅰ Reading
Text 1 Labor Market
Text 2 Land Market and Capital Market
Part Ⅱ Listening
Efficiency and Equity
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 7 Government's Role in the Ecoiiomy／经济中的政府作用
Part Ⅰ Reading
Text 1 The Role ofGovernment
Text 2 Government Taxation
Part Ⅱ Listening
China's Economy and Environment Protection
PartⅢ Chinese summary
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 8 Measuring Economic Activity／衡量经济活动
Part Ⅰ Reading
Text 1 GDP
Text 2 China's Fast Development
Part Ⅱ Listening
Developing Countries and Developed Countries
Part Ⅲ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 9 Business Cyclcs and the Theory of Aggregate Demand／商业周期和总需求理论
Part Ⅰ Reading
Text 1 Business Cycles
Text 2 Aggregate Demand and Aggregate Supply
Part Ⅱ Listening
Part Ⅲ Chinese summary
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 10 Economic Growth／经济增长
Part Ⅰ Reading
Text 1 On Economic Growth
Text 2 Alternatives Models for Development
Part Ⅱ Listening
Socialism and Capitalism
Part Ⅲ Chinese summary
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 11 Unemploymcnt／失业
Part Ⅰ Reading
Text 1 Definitions and Classifications of Unemployment
Text 2 The Impacts of Unemployment
Part Ⅱ Listening
How to Find a Job
Part Ⅲ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 12 Inflation／通货膨胀
Part Ⅰ Reading
Text 1 Nature and Impacts oflnflation
Text 2 Ensuring Price Stability
Part Ⅱ Listening
The Great Depression
Part Ⅲ Chinese summary
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 13 Monetary Policies／货币政策
Part Ⅰ Reading
Text 1 Monetary Policies
Text2 Banking
Part Ⅱ Listening
Commercial Bank and Central Bank
Part Ⅲ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 14 Fiscal Policies／财政政策
Part Ⅰ Reading
Text 1 Fiscal Policies
Text 2 Impacts of Fiscal Policies
PartⅡ Listening
Case Study
PartⅢ Chinese summary
PartⅣ Word study
Part Ⅴ Exercises
Unit 15 Uncertainty and Game Theory／不确定性和博弈论
Part Ⅰ Reading
Text 1 Risks and Uncertainty
Text 2 Game Theory
Part Ⅱ Listening
Prisoner's Dilemma
PartⅢ Chinese summary 215
Part Ⅳ Word study
Part Ⅴ Exercises
Unit 16 International Trade and International Economy／国际贸易和世界经济
Part Ⅰ Reading
Text 1 International Trade and Exchange Rates
Text 2 Comparative Advantages and Protectionism
Part Ⅱ Listening
Managing the Global Economy
PartⅢ Chinese summary 229
PartⅣ Word study
Part Ⅴ Exercises
参考书目
文摘
版权页：
We could hardly expect that workers would spontaneous gather to perform each task correctly and in the right sequence.Instead， we need firms to ＿4 the production process， purchasing or renting land， capital， labor， and materials.If there were no need for specialization and division of labor， we could each produce our own electricity， digital watch， and compact disc in our own backyard.We obviously cannot ＿5 such feats， so efficiency generally requires large—scale production in business.
Production is organized in firms because efficiency generally requires large—scale production，the raising of significant financial resources， and careful management and ＿6 of ongoing activities.
Production in a market economy ＿7 in a wide variety of business organizations——from the tiniest individual proprietorships to the giant corporations that dominate economic life in a ＿8 economy.There are currently more than 18 million different businesses in America.The majority of these are tiny units owned by a single person —— the ＿9 proprietorship.Others are partnerships，owned by two or perhaps two hundred partners.The largest businesses tend to be corporations.
| ISBN | 7313140975,9787313140975 |
|---|---|
| 出版社 | 上海交通大学出版社 |
| 作者 | 翁凤翔 |
| 尺寸 | 16 |