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《工商管理英语(第四版)》由首都经济贸易大学出版社出版。
目录
Foreword
Unit 1
Planning
Unit 2
Organizing
Unit 3
Leading
Unit 4
Controlling
Unit 5
Marketing Management Philosophies
Unit 6
Marketing Research
Unit 7
Market Segmentation
Unit 8
Marketing Mix
Unit 9
Advertising
Unit 10
Human Resource Management
Unit 11
Financial Management
Unit 12
Production Management
Unit 13
International Firms Management
文摘
版权页：
Management scholars Robert Tannenbaum and Warren H.Schmidt developed the continuum of leader behaviors，ranging from the autocratic （or boss—centered） approach at the extremeleft to the democratic （or subordinate—centered） approach at the extremeright.According to Tannenbaum and Schmidt， managers， in decidingwhich leader behavior pattern to adopt，need to consider forces withinthemselves（such as comfort level with the various alternatives） ，withinsubordinates（such as readiness to assume responsibility） ，and within thesituation（such as time pressures）.Further work on leadership at the University of Michigan seemed to confirm the usefulness of anemployee—centered approach when compared with a more job—centered，orproduction—centered，approach.A group of researchers at Ohio State University developed another strategy for studying leadership， Theresearchers isolated a number of different leader behaviors，or styles，twostood out as particularly important： initiating structure andconsideration.The Ohio Scate researchers proposed that initiatingstructure and consideration were two independent behaviors.A leadercould be high on both，low on both，or high on one and low on the other，or could display various gradations in between.
《工商管理英语(第四版)》由首都经济贸易大学出版社出版。
目录
Foreword
Unit 1
Planning
Unit 2
Organizing
Unit 3
Leading
Unit 4
Controlling
Unit 5
Marketing Management Philosophies
Unit 6
Marketing Research
Unit 7
Market Segmentation
Unit 8
Marketing Mix
Unit 9
Advertising
Unit 10
Human Resource Management
Unit 11
Financial Management
Unit 12
Production Management
Unit 13
International Firms Management
文摘
版权页：
Management scholars Robert Tannenbaum and Warren H.Schmidt developed the continuum of leader behaviors，ranging from the autocratic （or boss—centered） approach at the extremeleft to the democratic （or subordinate—centered） approach at the extremeright.According to Tannenbaum and Schmidt， managers， in decidingwhich leader behavior pattern to adopt，need to consider forces withinthemselves（such as comfort level with the various alternatives） ，withinsubordinates（such as readiness to assume responsibility） ，and within thesituation（such as time pressures）.Further work on leadership at the University of Michigan seemed to confirm the usefulness of anemployee—centered approach when compared with a more job—centered，orproduction—centered，approach.A group of researchers at Ohio State University developed another strategy for studying leadership， Theresearchers isolated a number of different leader behaviors，or styles，twostood out as particularly important： initiating structure andconsideration.The Ohio Scate researchers proposed that initiatingstructure and consideration were two independent behaviors.A leadercould be high on both，low on both，or high on one and low on the other，or could display various gradations in between.
| ISBN | 9787563808342 |
|---|---|
| 出版社 | 首都经济贸易大学出版社 |
| 作者 | 童年成 |
| 尺寸 | 32 |