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本书展示了一个成熟的和广义的经济管理专业英语教学体系，并引导教学融入现实世界。
作者简介
戴贤远，北京师范大学经济与工商管理学院营销学教授。
目录
PART ONE MICROECONOMICS
The Concept of Utility
How Markets Function
PART TWO MACROECONOMICS
Outlays and Components of Demand
Macroeconomic Policy
PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING
Why Sample
Basic Concepts of Hypothesis Testing
PART FOUR MANAGEMENT INFORMATION SYSTEM
Hotel Computer Applications
Word Processing
PART FIVE OPERATIONS MANAGEMENT
Order Processing
Bring Design into the Business
PART SIX MARKETING
Pulling and Pushing Marketing Strategies in a Market—Oriented System
The Many Faces of Personal Selling
PART SEVEN MANAGERIAL FINANCE
Motives for Using Debt
Trade Credit
PART EIGHT ORGANIZATIONAL BEHAVIOR
What Is OBM？
Areas of Application
PART NINE FINANCIAL ACCOUNTING
Elements of the Accounting Model
Accounting Reports
PART TEN MONEY AND BANKING
Sources and Uses of Bank Funds
Instruments of the Capital Market
PART ELEVEN STRATEGIC MANAGEMENT
Company Goals：Survival，Growth，Profitability
Strategic Considerations for Multinational Firms
PART TWELVE INTERNATIONAL ECONOMICS
Free Markets and Growth
New—World Realities and Competitiveness
PART THIRTEEN INTERNATIONAL MARKETING
Advertising Abroad—Creative Challenges
Evaluating Alternatives for International Operations
PART FOURTEEN INTERNATIONAL BUSINESS
The International Rules of Commercial Policy
Foreign Direct Investment
APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT
The Objectives of Firms in Economics
The Maximizing Principle in Economics
An Introduction to the Theory of Economic Growth
Taxation in Western Economics
Application of Probability Concepts in Decision Making
The Learning Organization
The Goal of Financial Management
Global Advertising Regulations
Financial Intermediation：Assets and Liabilities Management in a Profit—Seeking Environment
Qualitative Characteristics of Accounting Information
The Rise of China's Joint Ventures in an Interdependent Global Economy
History of the International Monetary System
International Banking
Trade Policy in Developing Countries
APPENDIX B WORDS， PHRASES， AND TYPICAL EXPRESSIONS
APPENDIX C SAMPLES OF GOOD SENTENCES
APPENDIX D BUSINESS LETTERS
APPENDIX E SAMPLES OF FOOTNOTES
APPENDIX F SAMPLES OF BIBLIOGRAPHIES
APPENDIX G RESUME
APPENDIX H MEMORANDUM
APPENDIX I TRANSLATION
文摘
版权页：
Production—Task Completion
Probably the single largest area of application for OBM has been increasing worker performance or task completion.This is evident in both practitioners' surveys （Andrasik，McNamara，and Edlund，in press；Frederiksen and Lovett，1980） and systematic literature reviews （Andrasik，1979；Andrasik， Heimberg， and McNamara，1981； Frederiksen and Johnson，1981）.The target of somehow improving either the quantity，timeliness，or quality of employee output cuts across virtually all organizational settings andvirtually all intervention techniques.Examples include performance feedback and supervisory praise to improve factory worker output （Chandler，1977；Emmert，1978）， financial incentives to increase seedling planting in the forest product industry（Yukl and Latham，1975 ； Yukl et al.，1976），and monetary rewards to increase output in manufacturing facilities （Orpen，1974）.Social praise and monetary reinforcement have also been successfully employed to improve task completion in human service settings Montegar，Reid，Madsen，and Ewell，1977； Hollander and Plutchik，1972； Pommer and Streedbeck，1974）.Given the consistency of improvement found across organizational settings，it does not seem unreasonable to conclude that OBM has wide applicability for performance improvement （Frederiksen and Johnson，1981）.
本书展示了一个成熟的和广义的经济管理专业英语教学体系，并引导教学融入现实世界。
作者简介
戴贤远，北京师范大学经济与工商管理学院营销学教授。
目录
PART ONE MICROECONOMICS
The Concept of Utility
How Markets Function
PART TWO MACROECONOMICS
Outlays and Components of Demand
Macroeconomic Policy
PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING
Why Sample
Basic Concepts of Hypothesis Testing
PART FOUR MANAGEMENT INFORMATION SYSTEM
Hotel Computer Applications
Word Processing
PART FIVE OPERATIONS MANAGEMENT
Order Processing
Bring Design into the Business
PART SIX MARKETING
Pulling and Pushing Marketing Strategies in a Market—Oriented System
The Many Faces of Personal Selling
PART SEVEN MANAGERIAL FINANCE
Motives for Using Debt
Trade Credit
PART EIGHT ORGANIZATIONAL BEHAVIOR
What Is OBM？
Areas of Application
PART NINE FINANCIAL ACCOUNTING
Elements of the Accounting Model
Accounting Reports
PART TEN MONEY AND BANKING
Sources and Uses of Bank Funds
Instruments of the Capital Market
PART ELEVEN STRATEGIC MANAGEMENT
Company Goals：Survival，Growth，Profitability
Strategic Considerations for Multinational Firms
PART TWELVE INTERNATIONAL ECONOMICS
Free Markets and Growth
New—World Realities and Competitiveness
PART THIRTEEN INTERNATIONAL MARKETING
Advertising Abroad—Creative Challenges
Evaluating Alternatives for International Operations
PART FOURTEEN INTERNATIONAL BUSINESS
The International Rules of Commercial Policy
Foreign Direct Investment
APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT
The Objectives of Firms in Economics
The Maximizing Principle in Economics
An Introduction to the Theory of Economic Growth
Taxation in Western Economics
Application of Probability Concepts in Decision Making
The Learning Organization
The Goal of Financial Management
Global Advertising Regulations
Financial Intermediation：Assets and Liabilities Management in a Profit—Seeking Environment
Qualitative Characteristics of Accounting Information
The Rise of China's Joint Ventures in an Interdependent Global Economy
History of the International Monetary System
International Banking
Trade Policy in Developing Countries
APPENDIX B WORDS， PHRASES， AND TYPICAL EXPRESSIONS
APPENDIX C SAMPLES OF GOOD SENTENCES
APPENDIX D BUSINESS LETTERS
APPENDIX E SAMPLES OF FOOTNOTES
APPENDIX F SAMPLES OF BIBLIOGRAPHIES
APPENDIX G RESUME
APPENDIX H MEMORANDUM
APPENDIX I TRANSLATION
文摘
版权页：
Production—Task Completion
Probably the single largest area of application for OBM has been increasing worker performance or task completion.This is evident in both practitioners' surveys （Andrasik，McNamara，and Edlund，in press；Frederiksen and Lovett，1980） and systematic literature reviews （Andrasik，1979；Andrasik， Heimberg， and McNamara，1981； Frederiksen and Johnson，1981）.The target of somehow improving either the quantity，timeliness，or quality of employee output cuts across virtually all organizational settings andvirtually all intervention techniques.Examples include performance feedback and supervisory praise to improve factory worker output （Chandler，1977；Emmert，1978）， financial incentives to increase seedling planting in the forest product industry（Yukl and Latham，1975 ； Yukl et al.，1976），and monetary rewards to increase output in manufacturing facilities （Orpen，1974）.Social praise and monetary reinforcement have also been successfully employed to improve task completion in human service settings Montegar，Reid，Madsen，and Ewell，1977； Hollander and Plutchik，1972； Pommer and Streedbeck，1974）.Given the consistency of improvement found across organizational settings，it does not seem unreasonable to conclude that OBM has wide applicability for performance improvement （Frederiksen and Johnson，1981）.
| ISBN | 9787301149416 |
|---|---|
| 出版社 | 北京大学出版社 |
| 作者 | 戴贤远 |
| 尺寸 | 16 |