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《管理经济学》（第5版，双语教学通用版）是一部独具特色且广为好评的管理经济学创新教材。它一改传统管理经济学枯燥、呆板、过于理论化以及与现实中的管理实践脱节等弊端，在涵盖和凝炼标准管理经济学有关定价和生产决策等核心问题基础之上，重点将新一代经济学家在微观经济学应用领域丰富的研究成果整合起来，利用微观经济学的分析工具（需求、生产和成本、定价、博弈论等）来分析有关公司治理、激励冲突、经理人报酬等管理问题，其视角是公司内部结构而非外部市场。是工商管理双语教学通用系列丛书的核心教材。
作者简介
詹姆斯?布里克利：罗切斯特大学西蒙商学院企业管理专业教授，经济学、管理学和财务专业教授。
克利福德?史密斯：罗切斯特大学西蒙商学院企业管理专业教授，财务学、经济学专业教授。
杰罗尔德?齐默尔曼：加州大学伯克利分校博士，罗切斯特大学教授， Accounting and Economics杂志主编，曾获美国会计学会最佳著作奖(Competitive ManuscriptAward, 1978年)、美国注册会计师协会奖、美国会计学会会计研究开创性贡献奖等多种会计学术界奖项。
目录
Chapter 1 Introduction...............................................................................................................................2
导 论
Chapter 2 Economists’ View of Behavior............................................................................................16
关于行为的经济学家观点
Chapter 3 Markets, Organizations, and the Role of Knowledge.......................................................60
市场、组织以及知识的作用
Chapter 4 Demand..................................................................................................................................106
需 求
Chapter 5 Production and Cost............................................................................................................142
生产和成本
Chapter 6 Market Structure...................................................................................................................178
市场结构
Chapter 7 Pricing with Market Power..................................................................................................206
具有市场控制力的定价
Chapter 8 Economics of Strategy: Creating and Capturing Value..................................................240
战略经济学：创造和获取价值
Chapter 9 Economics of Strategy: Game Theory.............................................................................281
战略经济学：博弈论
Chapter 10 Incentive Conflicts and Contracts ......................................................................................313
激励冲突与合约
文摘
It is also important to note that modern organizations are extremely complex and that developing an understanding of how people within them behave is difficult. As in any book that addresses this set of topics, we face difficult trade-offs between adding more institutional richness to infuse more texture of the actual environment versus omitting details to keep the analysis more focused and manageable. At certain points (especially where little prior formal analysis of the problem exists), we take quite complex problems and discuss them in terms of simplified examples. Nonetheless, our experience suggests that in these cases, we derive important managerial insights to these topics through our admittedly simple examples.
《管理经济学》（第5版，双语教学通用版）是一部独具特色且广为好评的管理经济学创新教材。它一改传统管理经济学枯燥、呆板、过于理论化以及与现实中的管理实践脱节等弊端，在涵盖和凝炼标准管理经济学有关定价和生产决策等核心问题基础之上，重点将新一代经济学家在微观经济学应用领域丰富的研究成果整合起来，利用微观经济学的分析工具（需求、生产和成本、定价、博弈论等）来分析有关公司治理、激励冲突、经理人报酬等管理问题，其视角是公司内部结构而非外部市场。是工商管理双语教学通用系列丛书的核心教材。
作者简介
詹姆斯?布里克利：罗切斯特大学西蒙商学院企业管理专业教授，经济学、管理学和财务专业教授。
克利福德?史密斯：罗切斯特大学西蒙商学院企业管理专业教授，财务学、经济学专业教授。
杰罗尔德?齐默尔曼：加州大学伯克利分校博士，罗切斯特大学教授， Accounting and Economics杂志主编，曾获美国会计学会最佳著作奖(Competitive ManuscriptAward, 1978年)、美国注册会计师协会奖、美国会计学会会计研究开创性贡献奖等多种会计学术界奖项。
目录
Chapter 1 Introduction...............................................................................................................................2
导 论
Chapter 2 Economists’ View of Behavior............................................................................................16
关于行为的经济学家观点
Chapter 3 Markets, Organizations, and the Role of Knowledge.......................................................60
市场、组织以及知识的作用
Chapter 4 Demand..................................................................................................................................106
需 求
Chapter 5 Production and Cost............................................................................................................142
生产和成本
Chapter 6 Market Structure...................................................................................................................178
市场结构
Chapter 7 Pricing with Market Power..................................................................................................206
具有市场控制力的定价
Chapter 8 Economics of Strategy: Creating and Capturing Value..................................................240
战略经济学：创造和获取价值
Chapter 9 Economics of Strategy: Game Theory.............................................................................281
战略经济学：博弈论
Chapter 10 Incentive Conflicts and Contracts ......................................................................................313
激励冲突与合约
文摘
It is also important to note that modern organizations are extremely complex and that developing an understanding of how people within them behave is difficult. As in any book that addresses this set of topics, we face difficult trade-offs between adding more institutional richness to infuse more texture of the actual environment versus omitting details to keep the analysis more focused and manageable. At certain points (especially where little prior formal analysis of the problem exists), we take quite complex problems and discuss them in terms of simplified examples. Nonetheless, our experience suggests that in these cases, we derive important managerial insights to these topics through our admittedly simple examples.
| ISBN | 9787115415257 |
|---|---|
| 出版社 | 人民邮电出版社 |
| 作者 | 詹姆斯·布里克利 |
| 尺寸 | 16 |