编辑推荐
《变译在公示语汉英翻译中的应用》旨在将公示语翻译与变译理论有机结合，以变译理论为指导探讨公示语翻译方法，开拓公示语翻译研究新视野。基于变译理论探讨公示语翻译方法，有助于译者在公示语翻译实践中充分发挥其主体性作用，译出传达原始信息及其文化内涵的优质译文，营造良好语言文化氛围，优化外宣语言环境。
作者简介
谢丹，湖南娄底人，中南大学翻译硕士，娄底职业技术学院外语系讲师、商务英语教研室主任。主要研究方向为商务英语、英汉翻译，主持省级课题2项，参与省级及以上课题3项，公开发表论文10余篇，参编教材2本。
目录
Contents
Chapter 1 Introduction 001
1.1 Research Background 001
1.1.1 Public Campaigns on C—E Translation of Public Signs 001
1.1.2 Academic Research on C—E Translation of Public Signs 007
1.2 Research Questions，Purpose and Significance 017
1.3 Research Methodology 019
1.4 Research Organization 019
Chapter 2 Text Analysis of Public Signs 021
2.1 Definition of Public Signs 021
2.2 Classification of Public Signs 024
2.2.1 Classification of Public Signs on Basis of Information States 025
2.2.2 Classification of Public Signs on Basis of Application Range 027
2.3 Features of Public Signs 032
2.3.1 Lexical Features of Public Signs 033
2.3.2 Syntactic Features of Public Signs 037
2.3.3 Textual Features of Public Signs 039
2.4 Functions of Public Signs 042
2.4.1 Directing 044
2.4.2 Prompting 045
2.4.3 Warning 046
2.4.4 Informing 047
2.4.5 Persuading 048
2.4.6 Propagating 049
2.5 Text Types of Public Signs 050
2.6 Different Translation Strategies for Translation of Public Signs and Translation of Other Text Types 053
Chapter 3 C—E Mistranslation of Public Signs 057
3.1 Manifestation of C—E Mistranslation of Public Signs 058
3.1.1 From Linguistic Perspective 058
3.1.2 From Pragmatic Perspective 059
3.1.3 From Cultural Perspective 061
3.2 Causes of Its Problems 062
3.2.1 Lack of Awareness or Knowledge of the Functions and Text Types of Public Signs 063
3.2.2 Lack of the Guidance of Appropriate Theories 063
3.2.3 Lack of Awareness or Knowledge of Cultural Differences 065
Chapter 4 Feasibility and Necessity of Applying Translation Variation in C—E Translation of Public Signs 066
4.1 Overview of Translation Variation and Translation Variation Theory 066
4.1.1 Overview of Translation Variation in Translation Field 066
4.1.2 Huang Zhonglian and His Translation Variation Theory 070
4.2 Feasibility of Applying Translation Variation in C—E Translation of Public Signs 081
4.3 Necessity of Applying Translation Variation in C—E Translation of Public Signs 084
4.3.1 To Eliminate the Mistranslation in Corresponding Translation of Public Signs 084
4.3.2 To Handle Pragmatic Conflicts 085
4.3.3 To Release Extra—linguistic Information 086
4.3.4 To Complement Cultural Default 087
4.3.5 To Pursue Language Aesthetic Effects 088
4.3.6 To Simplify the Target Text 089
Chapter 5 Methods of Applying Translation Variation in C—E Translation of Public Signs 091
5.1 Omission 092
5.1.1 Selected Translation 093
5.1.2 Edited Translation 094
5.1.3 Narrated Translation 097
5.1.4 Condensed Translation 099
5.2 Amplification 102
5.2.1 Translation plus Comment 102
5.2.2 Translation plus Explanation 104
5.2.3 Translation plus Writing 106
5.3 Adaptation 108
5.4 Imitation 110
5.5 Creative Translation 112
Chapter 6 Conclusion 116
Acknowledgements 120
Appendix 122
Part 1 Traffic or Road Signs 122
Part 2 Signs in Public Places 127
Part 3 Tourist Signs 131
Part 4 Commercial Signs 135
Part 5 Signs on Environmental Protection 139
Bibliography 144
文摘
版权页：
A vocative text doesn't simply convey certain information in a linguistic form.It is distinctive from other types of text because it always presents information with an explicit purpose： a clear appeal to the hearer or reader of the text is essential in a translation.The target text of an operative text should pfoduce the desired response in the target text receiver.The translation should employ the adaptive method，creating an equivalent effect among target text readers.With vocative texts，"it is essential that in the target language the same effect be achieved as the original in the source language"（Reiss，2004：41）.That's to say，the translator has the flexibilityto depart further from the content and the form of the original than inother types of text.To be more specific，any such changes from theoriginal should not be criticized as violation of the principle of fidelity.
As regards the relation between the text type and the translation strategies，Newmark points out more definitely that"Semantic translation is used for 'expressive' texts，communicative for 'informative' and 'vocative' texts"（Newmark，1981：47）.
《变译在公示语汉英翻译中的应用》旨在将公示语翻译与变译理论有机结合，以变译理论为指导探讨公示语翻译方法，开拓公示语翻译研究新视野。基于变译理论探讨公示语翻译方法，有助于译者在公示语翻译实践中充分发挥其主体性作用，译出传达原始信息及其文化内涵的优质译文，营造良好语言文化氛围，优化外宣语言环境。
作者简介
谢丹，湖南娄底人，中南大学翻译硕士，娄底职业技术学院外语系讲师、商务英语教研室主任。主要研究方向为商务英语、英汉翻译，主持省级课题2项，参与省级及以上课题3项，公开发表论文10余篇，参编教材2本。
目录
Contents
Chapter 1 Introduction 001
1.1 Research Background 001
1.1.1 Public Campaigns on C—E Translation of Public Signs 001
1.1.2 Academic Research on C—E Translation of Public Signs 007
1.2 Research Questions，Purpose and Significance 017
1.3 Research Methodology 019
1.4 Research Organization 019
Chapter 2 Text Analysis of Public Signs 021
2.1 Definition of Public Signs 021
2.2 Classification of Public Signs 024
2.2.1 Classification of Public Signs on Basis of Information States 025
2.2.2 Classification of Public Signs on Basis of Application Range 027
2.3 Features of Public Signs 032
2.3.1 Lexical Features of Public Signs 033
2.3.2 Syntactic Features of Public Signs 037
2.3.3 Textual Features of Public Signs 039
2.4 Functions of Public Signs 042
2.4.1 Directing 044
2.4.2 Prompting 045
2.4.3 Warning 046
2.4.4 Informing 047
2.4.5 Persuading 048
2.4.6 Propagating 049
2.5 Text Types of Public Signs 050
2.6 Different Translation Strategies for Translation of Public Signs and Translation of Other Text Types 053
Chapter 3 C—E Mistranslation of Public Signs 057
3.1 Manifestation of C—E Mistranslation of Public Signs 058
3.1.1 From Linguistic Perspective 058
3.1.2 From Pragmatic Perspective 059
3.1.3 From Cultural Perspective 061
3.2 Causes of Its Problems 062
3.2.1 Lack of Awareness or Knowledge of the Functions and Text Types of Public Signs 063
3.2.2 Lack of the Guidance of Appropriate Theories 063
3.2.3 Lack of Awareness or Knowledge of Cultural Differences 065
Chapter 4 Feasibility and Necessity of Applying Translation Variation in C—E Translation of Public Signs 066
4.1 Overview of Translation Variation and Translation Variation Theory 066
4.1.1 Overview of Translation Variation in Translation Field 066
4.1.2 Huang Zhonglian and His Translation Variation Theory 070
4.2 Feasibility of Applying Translation Variation in C—E Translation of Public Signs 081
4.3 Necessity of Applying Translation Variation in C—E Translation of Public Signs 084
4.3.1 To Eliminate the Mistranslation in Corresponding Translation of Public Signs 084
4.3.2 To Handle Pragmatic Conflicts 085
4.3.3 To Release Extra—linguistic Information 086
4.3.4 To Complement Cultural Default 087
4.3.5 To Pursue Language Aesthetic Effects 088
4.3.6 To Simplify the Target Text 089
Chapter 5 Methods of Applying Translation Variation in C—E Translation of Public Signs 091
5.1 Omission 092
5.1.1 Selected Translation 093
5.1.2 Edited Translation 094
5.1.3 Narrated Translation 097
5.1.4 Condensed Translation 099
5.2 Amplification 102
5.2.1 Translation plus Comment 102
5.2.2 Translation plus Explanation 104
5.2.3 Translation plus Writing 106
5.3 Adaptation 108
5.4 Imitation 110
5.5 Creative Translation 112
Chapter 6 Conclusion 116
Acknowledgements 120
Appendix 122
Part 1 Traffic or Road Signs 122
Part 2 Signs in Public Places 127
Part 3 Tourist Signs 131
Part 4 Commercial Signs 135
Part 5 Signs on Environmental Protection 139
Bibliography 144
文摘
版权页：
A vocative text doesn't simply convey certain information in a linguistic form.It is distinctive from other types of text because it always presents information with an explicit purpose： a clear appeal to the hearer or reader of the text is essential in a translation.The target text of an operative text should pfoduce the desired response in the target text receiver.The translation should employ the adaptive method，creating an equivalent effect among target text readers.With vocative texts，"it is essential that in the target language the same effect be achieved as the original in the source language"（Reiss，2004：41）.That's to say，the translator has the flexibilityto depart further from the content and the form of the original than inother types of text.To be more specific，any such changes from theoriginal should not be criticized as violation of the principle of fidelity.
As regards the relation between the text type and the translation strategies，Newmark points out more definitely that"Semantic translation is used for 'expressive' texts，communicative for 'informative' and 'vocative' texts"（Newmark，1981：47）.
| ISBN | 9787564355036 |
|---|---|
| 出版社 | 西南交通大学出版社 |
| 作者 | 谢丹 |
| 尺寸 | 16 |