Book Description
American entrepreneurs from Henry Ford to Bill Gates are legendary for their roles in driving the U.S. economy. Yet we know little about the trailblazers reshaping the world's second largest economy: China. Throughout the turbulence of the past decade - which has included shifting regulation, sporadic access to capital, and the entry of multinationals - a few homegrown firms have achieved extraordinary success in China, even as hundreds of rivals have failed. How did these elite firms do it? And what lessons can Western managers learn from them about competing in China or any unpredictable market?
In Made in China, Donald N. Sull profiles eight of these formidable Chinese ventures to reveal the secrets behind their surprising success. Sull argues that in uncertain markets, successful companies consistently responded more quickly and effectively to shocks that threatened their very survival and forced less successful competitors out of business. They quickly seized major opportunities that positioned them well for the future. During periods of relative calm, they employed a dynamic approach to strategy - "active waiting" - by constantly anticipating and responding to evolving threats and opportunities faster than competitors.
Based on extensive research and illustrated through detailed case studies of firms such as home appliance leader Haier and Internet portal pioneer Sina Corporation, Made in China distills a set of winning strategies for managing in any unpredictable market.
An on the ground playbook for competing successfully against China's best-in-class entrepreneurs - for Western and local Chinese businesses alike - and for importing their strategies and principles for use in any unpredictable business environment.
Book Dimension
Height (mm) 236Width (mm) 162
Reviews
1."Sull’s book accomplishes two challenging objectives: it develops a useful framework for operating in volatile economies and provides rich profiles of China’s national champions. Sull is an emerging star in international management, and China is one of the world’s most important and dynamic economies. Made in China is a wonderful confluence of talent and topic. It should be on every forward-looking manager’s bookshelf."
--Robert E. Kennedy, Executive Director, The William Davidson Institute, and professor, Michigan Business School
2."Sull has brilliantly used the case studies of China’s leading entrepreneurs to frame a road map for navigating the dynamic and unpredictable markets of the twenty-first century. A must-read for those who want to create their own success stories."
--Bill Coleman, Founder, former Chairman, and CEO, BEA Systems, Inc.
3."There is no economy in the world as important and yet as poorly understood as China’s. In his penetrating book, Sull helps us understand what really happens in some of China’s most important companies. Packed with both startling and reassuring stories, this book can help any entrepreneur seize the opportunities and manage the risk of trying something new."
--Bob Higgins, Managing General Partner, Highland Capital Partners
| ISBN | 1591397154 |
|---|---|
| 出版社 | Harvard Business School Publishing |
| 尺寸 | 32开 |